Commerce Bank Case Essay

Executive Summary Commerce Bank has been a pioneer in the banking industry by returning to customer service. This has driven customers to the bank, but in order to stay ahead on the curve they want to move away from the model that has worked for them. An analysis was performed regarding whether their new concept of â€Å"retailtainment†, entertaining customers throughout the banking service process, would be beneficial or not. After thorough consideration, it was determined that â€Å"retailtainment† was not the best way to improve Commerce’s quality of service. Commerce should focus on their former centralized model and enhance it, rather than change it. Background Commerce Bank is a New Jersey-based bank founded in 1973 by fast food franchiser Vernon Hill. Hill took his experience as a fast food business owner and utilized it to operate Commerce Bank. Commerce had branches opening earlier than the competitors and staying open later, 7:30AM to 8:00PM during the week and modified hours on Saturday and Sunday (Frei, 2006). Drive-through windows at busier locations even stayed open until midnight to accommodate customers; however, all branches operated under the notion that they were to open ten minutes before and close ten minutes after the posted time (Frei, 2006). Commerce used this model to get customers in the door and made their primary focus customer service. This focus allowed them to increase customer deposits, by an average of 30% per year from 1996 to 2001, and some years they even achieved growth rates in excess of 40% (Frei, 2006). This was not consistent with the market trend during this period, as other banks were selecting online banking, pushing customers out the door. Hill felt that this was a model for failure, because â€Å"You can’t name one retailer in this country that has pushed people where they don’t want to go and succeeded† (Frei, 2006). Currently, Commerce is feeling the pressure from other banks who want to use their business model to draw new customers. Washington Mutual, for instance, launched â€Å"un-bank†, with roaming tellers, a children’s play area and no desk. ING, a new entrant in the market, opened a cafà © style branch that served espresso to customers (Frei, 2006). To combat this Commerce launched a new customer experience called â€Å"Retailtainment†. Retailtainment is the incorporation of entertainment into the various branches. Essentially, each branch can come up with their own  wacky ideas for entertaining customers every Friday (Fre i, 2006). This was to ensure that Commerce, who offers the lowest loan rates, stayed ahead of the competition. Problem Statement Commerce bank is losing track of what originally made them successful, service quality and efficiency, and losing sight of what the customers really want in a banking experience. Analysis â€Å"Many banks attribute their growth to their successful transformation to a sales culture.† (McBride, 2005) .Commerce has used traditional banking to form a niche in the industry. Other banks at this time were moving towards online banking, focusing less on the person to person interaction. This could have catastrophic implications: â€Å"I am referring to the turn-off of poorly trained, new employees. What’s worse is seeing this person struggle and look in vain for help from someone else in the branch† (McBride, 2005). Commerce, on the other hand, has embraced this by training employees with emphasis on customer service. The customer-central model was the springboard for what Commerce believed was the value of the bank, customer deposits (Fitzsimmons and Fitzsimmons, 2011). Hill believed that by focusing on â€Å"non-rate† reason deposits, that he could build a deposit base, and his philosophy was for the bank to provide customers with an unforgettabl e experience in exchange for a loan rate, half a point less than the competition (Frei, 2006). This lower rate enabled Commerce to stay open later and have additional benefits for its members. These benefits included no-fee banking and even ATM fee refunds for high balance members. As service occurs, customers also play a role in co-production (Fitzsimmons and Fitzsimmons, 2011). To ensure this experience was the same for all the members of the bank, Commerce standardized its branches, attempting to make life easier for customers. At these branches, customers are greeted at the front door and made to feel at home while they wait to be served. This is unique from other banks, who sometimes charge fees if customers visit the branches or talk to a real person. â€Å"Customers enrolled in Bank of America’s e-banking account pay $8.95 a month for the privilege of accessing branches and talking to tellers when you need to make a transaction or deposit† (CNN, 2011). Commerce’s threat from industry rivals forced them decide to implement a decentralized program cal led â€Å"Retailtainment†, a break from  their standardized model, which had been their main reason for success thus far. Commerce had built the brand name using this philosophy, and straying from this gives individual branched control. With bank industry ratings declining, this strategy may backfire severely and hurt the brand down the road. â€Å"In October 2010, the number of Americans expressing a â€Å"great deal† or â€Å"quite a lot† of confidence in banks fell to an all-time low of 18% — lower than its level at the height of the global financial collapse (Wood and Berg, 2011). Customers have been complaining about the lack of tellers and feel that the bank should have less greeters and more tellers (Frei, 2006). This shows that Commerce’s decentralized â€Å"retailtainment† has notable gaps in Fitzsimmons’ Service Quality Gap Model. Previously, Commerce’s service standards and service delivery were impeccable, however, â€Å"retailtainment† decreases their quality of service delivery, decreasing customer perceptions and placing a strain on â€Å"Communication Gap 4† (Fitzsimmons and Fitzsimmons, 2011). These further decrease â€Å"Customer Satisfaction Gap 5† (Fitzsimmons and Fitzsimmons, 2011). Recommendations and Conclusion â€Å"Retailtainment† may sound like a good idea, but it has plenty of issues associated with it. Commerce Bank previously used a standardized process, but this is completely opposite from that model, thus decentralizing the process and forcing managers to make their own decisions. By relying solely on the managers and their staff, they risk damaging their image. In addition to addressing the deficits in the gaps of their Service Quality Model, Commerce can also employ the Service Encounter Triad to improve customer service. Using this model, they can improve their shortfalls between the service organization and the customer, as well as contact personnel and the customer (Fitzsimmons and Fitzsimmons, 2011). To do this, they can improve customer satisfaction by hiring another bank teller rather than a greeter, which in turn, will improve their efficiency. Additionally, doing this will improve their contact personnel’s ethical climate and better develop their service deli very to the customer (Fitzsimmons and Fitzsimmons, 2011). In addition, Commerce can also attempt to use Data Envelopment Analysis (DEA), successfully used by other banks, which uses linear programming to measure the efficiency of multiple decision making units by streamlining branch operations (Sherman and Ladino, 1995). Commerce has  focused so much on the first impression that they lost sight of what people are there for. People are there to deposit their money, and delays in this process may lead to less than satisfactory service. Commerce can take some of the greeters and make them â€Å"junior† or â€Å"overflow† tellers. This group can be seen as back-up to jump into action when there is heavy flow of traffic in the bank, as well as use these junior tellers to accept check deposits at the front so customers don’t have to stand in line. Yes, they would like for the experience to feel like a retail store, but contrary to Starbucks, bank customers are not there for the taste or the flavor; they choose the bank that gives them the best interest rates and highest deposit rates. Retailtainment plays a big role in delivering Commerce’s mission, but they should also evaluate the optimal amount of â€Å"entertainment† offered to deliver their mission, while being abl e to maintain operations and maintain a competitive position against other banks. There is no need to have a mascot to entertain customers or have a hot dog cart offering food. Bank of America had a simpler solution — using a TV for customers in line. This kept customers’ minds off of waiting in line and was more cost-effective than having to pay someone in a costume to talk to people. If they want to stay competitive, Commerce needs to think outside the box for efficient solutions to current problems. A good alternative would be to pay employees to suggest alternative and effective ways to entertain customers, without having to invest a great amount of money. â€Å"Retailtainment† works short-term, since customers feel they are appreciated, but going to these extreme measures and including all of the in-branch services, mascots, and free pens increases costs and makes Commerce vulnerable against other competitors. It is suggested that Commerce should return to and reinforce the principles that made the successful in the first place. Works Cited CNN Money. 2011. â€Å"9 most annoying bank fees†. http://money.cnn.com/galleries/2011/pf/1106/gallery.annoying_fees/4.html Accessed 20 August, 2012. Fitzsimmons, J.A. and M.J. Fitzsimmons. 2011. Service Management: Operations, Strategy, and Information Technology, 7th edition. Irwin/McGraw-Hill, New York, NY. Frei, F. 2006. Commerce Bank. Harvard Business Review. Harvard Business School Publishing, Boston, MA. McBride, G. 2005. â€Å"Banks need to sell customer service†. http://www.bankrate.com/brm/news/bank/20051024a1.asp Accessed 21 August, 2012. Sherman, H.D. and G. Ladino. 1995. Managing Bank Productivity Using Data Envelopment Analysis (DEA). Interfaces 25:2 p. 60-73. Wood, J. and P. Berg. 2011. Rebuilding Trust in Banks. Gallup Business Journal. http://businessjournal.gallup.com/content/148049/rebuilding-trust-banks.aspx Accessed 20 August, 2012.

Filipino Nationalism

The opening of the Philippines to world trade rapidly developed the Philippine economy. Many Filipinos prospered overnight. Everyday Filipinos also benefited from the new economy with the rapid increase in demand for labor and availability of business opportunities. Some Europeans immigrated to the Philippines to join the wealth wagon, among them Jacobo Zobel, patriarch of today's Zobel de Ayala family and prominent figure in the rise of Filipino nationalism. Their scions studied in the best universities of Europe where they learned the ideals of liberty from the French and American Revolutions. The new economy gave rise to a new middle class in the Philippines, usually not ethnic Filipinos. In the early 19th century, the Suez Canal was opened which made the Philippines easier to reach from Spain. The small increase ofPeninsulares from the Iberian Peninsula threatened the secularization of the Philippine churches. In state affairs, the Criollos, known locally as Insulares (lit. â€Å"islanders†). were displaced from government positions by the Peninsulares, whom the native Insulares regarded as foreigners. The Insulares had become increasingly Filipino and called themselves Los hijos del pais (lit. â€Å"sons of the country†). Among the early proponents of Filipino nationalism were the Insulares Padre Pedro Pelaez, archbishop of Manila, who fought for the secularization of Philippine churches and expulsion of the friars; Padre Jose Burgos whose execution influenced the national hero Jose Rizal; and Joaquin Pardo de Tavera who fought for retention of government positions by natives, regardless of race. In retaliation to the rise of Filipino nationalism, the friars called the Indios (possibly referring to Insulares and mestizos as well) indolent and unfit for government and church positions. In response, the Insulares came out with Indios agraviados, a manifesto defending the Filipino against discriminatory remarks. The tension between the Insulares and Peninsulares erupted into the failed revolts of Novales and the Cavite Mutiny of 1872 which resulted to the deportation of prominent Filipino nationalists to the Marianas and Europe who would continue the fight for liberty through the Propaganda Movement. The Cavite Mutiny implicated the priests Mariano Gomez, Jose Burgos, and Jacinto Zamora (see Gomburza) whose executions would influence the subversive activities of the next generation of Filipino nationalists, in particular Paciano Rizal, elder brother of Jose Rizal, who then dedicated his novel, El filibusterismo to the these priests.

Article of Marketing Strategies of Bajaj Auto

Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise, new or old, big or small. Once the plant location is decided upon, the managementaâ‚ ¬Ã¢â€ž ¢s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men, machines, materials, products or even the companyaâ‚ ¬Ã¢â€ž ¢s secrets.It has to serve as a part of the production facilities and as a factor to maximize economy and efficiency in plant operations. It should be such, as would offer a pleasant and comfortable working environment and project the managementaâ‚ ¬Ã¢â€ž ¢s image and prestige. Besides, it involves considerable investment of capital. In a way, a factory building is to a plant what skin and bones are to a living being, the structure and appearance heighten the functioning as a whole of the body corporate, or of a livin g body.It is for these reasons that the factory building acquires great importance. The management of an existing factory may, on certain occasions, feel the need for raising a building. This may be an improvement on, or an addition to, the existing building for purpose of expansion or growth, or a new structure necessitated by product diversification or market considerations. A factory building may be rented, if available in the place, when the management decides that way. But, generally speaking, no large factory, or even a medium-sized factory, is housed in a rented accommodation.The reasons are that, in the first place, ready made factory buildings are not available to suit particular needs, except for small plants. In the second place, a rented building does not indicate prosperity and progressaâ‚ ¬Ã¢â‚¬ a fact which is important to a manufacturing concern in so far as its public image is concerned. Whether a building has to be constructed, or rented, or improved, or expand ed, certain factors, which are of vital importance to every plant, should be borne in mind.These considerations relate to: 1. The design of the buildings. 2. The types of materials for construction; and 3. The types of buildings Every factory management enlists the services of architects, engineers and contractors to ensure that these considerations find their due place in the consideration of factory buildings. more at http://www. citeman. com/136-importance-of-factory-buildings-in-operations. html#ixzz2O9Gy3LP6

If the demand for corn increases due to its use as an alternative Research Paper

If the demand for corn increases due to its use as an alternative energy source, what will happen to the supply of corn's substi - Research Paper Example One would have expected the price of corn to decrease due to the increase in the quantity demanded, but this is a different and special case. The increase in the demand for corn would also lead to an increase in the price of corn oil as suppliers would want to take advantage of the market scenario by maximizing their profits. Suppliers are aware that consumers have no choice than to make use of corn as an alternative source of energy and they would increase the price. Thus, the increase in the demand of corn and the price of corn oil have a linear relationship in this case. In a typical scenario, the price elasticity of demand for corn oil would have an effect on the quantity-demanded of corn oil (O'Sullivan & Perez, 2010). Initially, people would buy the commodity and the suppliers would make good use of the rapid increase in demand by increasing the price. This increase in price would have an initial multiplying effect on the total revenue made by the sellers of corn oil. This incr ease in price would make cause people to look for other alternatives and when they eventually find another alternative, they would have no choice than to reduce the rate at which they demand for corn and choose the close substitutes (Jones, 2008).

The Training Techniques of Staff in this Global Era Research Paper

The Training Techniques of Staff in this Global Era - Research Paper Example Organizations have adopted three recruitment and staffing strategies as they expand their operations to other countries and these approaches or strategies have been discussed below: 2.1. Ethnocentric strategy or Ethnocentric approach One of the approaches that organizations adapt to recruit and hire employees when expanding to other parts of the world is the ethnocentric approach. In this approach, the management fills the most important or managerial positions by bringing employees from the parent country. Such an approach is termed as the ethnocentric approach. One of the reasons for following such a strategy is that the organization would like to keep the same organizational culture even in another country. So, because of this reason, they would like to have employees from their own country rather than hiring the nationals (Boussebaa, and Morgan, 2008). 2.1.1. Positive of Ethnocentric approach One of the positives about the ethnocentric approach is that the company would be able t o maintain the same corporate or organizational culture regardless of the country in which it is operating. Also by hiring expatriates, the organization would be able to have experienced and skills employees at the topmost position and thus it can be helpful for the organization. 2.1.2. Challenges of Ethnocentric approach One of the major challenges that organizations following ethnocentric approach faces are cultural myopia. In other words, the organization will be having employees from its parent country and these employees might not be able to understand the cultural values of the national country. Therefore it might lead to cultural myopia and thus, the organization would suffer in the long run. There is another negative aspect regarding adapting ethnocentric approach is that as national employees would only be restricted to the lower level and would not be able to take on the managerial positions, therefore, they would not be motivated and thus, in the long run, their morale an d performance would hurt. In turn, this would influence the organizational productivity in the long run. The ethnocentric approach can be expensive as well because the organization would have to pay high compensation packages to the expatriates working in another country and this could influence the profitability of the company. 2.2. Polycentric approach The second approach that organizations use regarding hiring employees in another country is the polycentric approach. In this approach, the organization hires employees from the national country. Top management is also filled with people belonging to the national country. 2.2.1. Positive of Polycentric approach The positive aspect of the polycentric approach is that the company would not have to face the issue of cultural myopia as the Nationals would be aware of the cultural values of the society. Therefore strategies can be formulated accordingly.  Ã‚  

Global Marketing of Starbucks Case Study Example | Topics and Well Written Essays - 1000 words

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The Boston Tea Party Research Paper Example | Topics and Well Written Essays - 1250 words

The Boston Tea Party - Research Paper Example The first part is an overview of British colonization of America to show the relationship between ruled colonies and the ruling Empire. The second part summarizes the relationship between business and government in the colonies that led to abuses. The third part explores the role that taxation of tea, an ordinary beverage, played in the conflicts between the Crown and its colonies. The fourth part briefly discusses the protests that led to the Tea Party and the reactions of the British colonizers. The final part shows the link between the Boston Tea Party and American independence. The first English settlers sailed to America in the early 17th century, founding the colonies of Virginia in 1607. Despite harsh conditions of climate and violent resistance from natives, English settlers continued arriving in droves: settling in Plymouth in 1620, Massachusetts Bay and New Hampshire in 1629, Maryland in 1630, Rhode Island and Connecticut in 1636, New Haven in 1638, North and South Carolina in 1663, New York and New Jersey in 1664, Hudson Bay in 1670, and Pennsylvania in 1681. Colonial settlements were established in Delaware in 1702, Georgia in 1732, and West Florida in 1763 (Innes 5-7). Each of these colonies was established either as a chartered company colony or a proprietary colony, which differentiates the way the colony is managed, its relations with the British government or Crown, and how revenues from trade and commerce in and out of the colony is shared with government. A chartered company is managed by business interests in behalf of the Crown, while civil servants appointed by the Crown manage a proprietary colony. Most chartered company colonies were not as well managed as proprietary colonies, so colonies such as Virginia, Plymouth and Massachusetts Bay were eventually turned into proprietary colonies, with the Crown appointing settlers from England as governors (Innes 11-13). America was a conglomeration of rich and

Jurisprudence Essay Example | Topics and Well Written Essays - 2500 words

Jurisprudence - Essay Example These higher powers could be a father, a husband, an employer, a principal, a leader etc. This submission is in total support of Thomas Hobbes’ belief that emphasizes on the danger of solitude, poverty and loneliness that usually accompany human short life. . The purpose of expecting some support from these higher powers is to enjoy a sense of security and protection from whatever circumstances that may come their ways. This singular characteristic of men would then put them under authorities. The authorities include but not restricted to monarchical, democratic, aristocratic, theocratic and autocratic leadership. The adverse effect of this human submission to a higher power is that they would be forced to accept the rules and orders issued by these authorities. The power of sovereignty, on most occasions, is unquestionable. Even though the processes of transferring of sovereign power may be through descendancy, hereditary and by force, the subjects have little or no power to reject whoever has received the sovereign power. This condition makes men to be under constant control of a higher power whose actions may be good or bad. Understandably, it takes a group of men to form a state or a nation. And when a group of people who are submi ssive to the sovereign power in charge of their nations, there is every possibility that they would seek a power higher than the current one protecting their lives and property. This is evident in nations coming together to operate under a single umbrella as seen in the formation of the United Nations, European Union, African Union and, of course, Commonwealths. This attitude to follow all rules and regulations laid down by these international bodies demonstrate to a greater degree the willingness of men to unite for a common good, for an assurance of protection by these

Streptomyces coelicolor and antibiotic production Essay

Streptomyces coelicolor and antibiotic production - Essay Example treptomyces species was co cultured it was found that the metabolites excreted by one strain stimulated the production of the antibiotic in the other. The use of the Bacillus subtilis also found to increase the aerial culture of the Streptomyces by the production of the surfactin, which reduces the surface tension of the medium providing large space for the production of the antibiotics. Similarly the use of the phosphate, the important precursor of the PPP shunt also increased the production of the antibiotic and it also helped to analyze the effect of the co culturing of the strains. Those that did not grow were then trialed in contact with each other and it is noted that there is some growth in some of the specimens where this occurred. Further there is follow up discussion derived from recent research on how and why this function occurs. Signaling is discussed at length as there have recently been many kinds of signaling discovered. There is a literature review which follows the study done here which reviews much of the latest research that has been done under this subject. Streptomyces are gram positive soil bacteria. They have mycelia and they produce a large variety of the secondary metabolites. These metabolites includes antibiotics, anti tumor agents, immuno suppressants etc., These useful products are produced by the complex lifecycle involved in this soil- dwelling micro organism that is mycelial growth and the spore formation. These bacteria have a high G+C content in their DNA and contain many protein encoding genes. Of the 550 species of the Streptomyces many species have a colorful hyphens and spores. In the recent years, streptomyces has attracted a lot of research due to the fact that they can easily incorporate the eukaryotic genes and they are easy to work with the E.coli. Streptomyces is the most antibiotic producing genus, among the actinomycetes. Some of the important antibiotics of streptomyces include streptomycin, neomycin, chloramphenicol

Philosophy Ethics Essay Example | Topics and Well Written Essays - 500 words

Philosophy Ethics - Essay Example Hence, ethics stands for the behavioral traits and code of conduct, breaking of which does not come under the definition of the breaking of law or religious belief, though it earns censure and condemnation at the hands of others. For instance, legal ethics discourage the lawyers to display any prejudiced behavior towards any specific faction of society on the basis of his racial, ethnic, religious or political background or sexual orientation etc while dealing with the clients, co-workers and other members of society. Morals or morality is defined to be the conduct that is judged and estimated to be right or wrong on the principles of religious belief and cultural values prevailing within a society. Morals aptly maintain direct or indirect association with religion, and hence violation of moral laws is regarded as sinful act in the eyes of dogmatism and religious circle. For instance, looking after the patients is professional obligation of the doctors and nurses, while taking all their needs and requirements into consideration for providing them with unabated comforts come under the definition of moral obligations. Reaching at one’s duty on time and paying due heed to one’s assignments and tasks also come under moral obligation. Moreover, a teacher is supposed to be coaching the students within the classroom. However, providing assistance to them regarding the matters related to their studies are the part of moral duty the teacher is ethically bound to provide even outside the clas sroom and beyond he premises of the educational institution. Additionally, morals also represent something related to goodness, charity and virtue. For instance, drinking, gambling, adultery, homicide and others are vehemently turned down by the morality at universal level in all human societies without discrimination. Synonymous with

Discuss the 'politics' of Doctor Who Essay Example | Topics and Well Written Essays - 2000 words

Discuss the 'politics' of Doctor Who - Essay Example This essay will examine these three articles. Discussion In the article â€Å"War Without End? Utopia, the Family and Post-9/11 World in Russell T. Davies Doctor Who,† author Alec Charles (2008) explains how Dr. Who responds to the contemporary world. One of the major events of the 21st Century was 9/11, and Doctor Who is reflective of this event. In fact, the 9/11 tragedy has been reflected in popular culture, including movies such as The Day After Tomorrow, Cloverfield, I Am Legend, and War of the Worlds. All of these films feature the destruction of New York City as their motif. This has been a trend that has always been popular, explains Charles (2008), as media science fiction has always tried to not only reflect popular trends, but to predict new ones. To be on the cutting edge of a trend, so to speak, while also reflecting what has gone before. As an example of this, Charles (2008) points to Star Trek: The Next Generation, which featured a peace achievement between the Federation and the Klingons’ Evil Empire, which was reflective of the peace that was to occur between the Soviet Union and the rest of the world, at the end of the Cold War. These are a few of the examples of science fiction echoing real life, and commenting upon the political issues of the day, while looking to the future to political issues of tomorrow. It is in this context that Charles (2008) locates Doctor Who. Specifically, the new incarnation of Doctor Who is modern, where the previous version was archaic. The previous version, which ran from 1963-1989, featured an older actor playing the titular role, and the series became outmoded by the end of its run. In the new version, the titular hero is played by a younger man in a leather coat, who shares a kiss with a bisexual male companion, stirring up controversy and locating the series squarely in the 21st Century. This is not the only touch that brings it up to date. The show also features pop cultural references  œ game shows, reality TV, soap opera, news, music and politics – which puts the individual into a historical context, in that the history that is being referenced is recent history. In fact, the show also exemplifies the axiom put forth by the head show writer, Russell Davies, who believes that there it not â€Å"history, there’s just people† (p. 453). Charles (2008) states that this contextualizes Doctor Who, while putting the titular character into the New World Order. Davies has made the show contemporary by not only featuring modern storylines, a modern character, and modern popular culture relics, but also features modern political concerns. This is what ties the show to the post 9/11 culture. It is a feature of the post 9/11 culture that there is, or was, a concern regarding chemical weapons that might be used against citizens of the West. To this end, Doctor Who has featured direct storylines that echo this concern about chemical weapons, as well as our c oncern regarding internment tactics. These are not the only allusions to popular and current events. Other references concern whether America is at war with Europe – In â€Å"Voyage of the Damned†

Jehovah’s Witnesses Essay Example for Free

Jehovah’s Witnesses Essay They do this because they consider it an honor to spread the word of god. Their religious practices are generally similar to others they worship God, pray to him, and think that all things good come from him. Jehovah’s Witnesses believe God can not lie therefore what the bible says will come true and earth will someday be cleansed of all the â€Å"wickedness†. In addition, most religions do some kind of baptizing when a child is young however, Jehovah’s Witnesses only baptise those who want to serve as a Jehovah’s Witness. * * Jehovah’s Witnesses have contributed to American Culture in many ways. For instance, they help with education, disaster relief, and parenting. They contribute in many ways and are modest about the history in the making. Jahovah’s Witnesses set out to help people become law abiding citizens that do right by God. They have also won many court battles about religious freedom issues. Other groups that do not have the same beliefs have discriminated against Jehovah’s Witnesses. Jehovah’s Witnesses have been treated poorly or even been victims of violent crimes. Jehovah’s Witnesses have been shunned in many different areas of the world. For instance; in France (2006) the government branded them as dangerous and 71 kingdom halls were burned, firebombed, shot at, and vandalized. In India (2006) door to door Jehovah’s Witnesses were attacked and beaten with fence posts. The Jehovah’s Witnesses were charged with inciting the violence. The sources of this discrimination and prejudice came from governments as well as general population. What I have learned about this religion helps me understand it just as well as I understand any religion. Jahovah’s Witnesses are fighting for what they believe in just as many of us are. They are no different accept their beliefs differ from others. Jahovah’s Witnesses deserve to believe what they want to believe in. Everyone needs to believe in something and they should not be treated differently because the way they practice is not the same as everyone else. Racial/ethnic group: Hispanic and Latino * * Hispanic and Latino culture is different in many ways. Some of these differences include skin color, language, and physical features. Many Hispanic and Latinos speak Spanish and their second language is English. Their culture is defferent in the sense that they try to avoid standing out in their own groups. In addition, Hispanic and Latino children are raised to have a deep connection with family. This group many times has a strong bond with all family including Aunts Uncles, and Grandparents, many times these family members live in the same household or near by. * * Hispanic and Latinos have been treated poorly similar to any other racial group. The efforts to increase border patrol on the Mexican American border have done nothing but increase prejudice and discrimination against Hispanic and Latino people. There have even been reports that women and children are treated poorly as well. Here in Tucson Az. for instance we hear many reports about the border patrol having to work over time to keep them out. Someday I feel it will all come crashing down and anyone who tried to keep them out will have to pay for that in some way shape or form. Hispanics and Latinos should not be told they can not come to the US. Many of them say that the US has better opportunitys and that is why they want to be here. If we can help other countrys organize then why not Mexico as well. Hispanic and Latinos have highly influenced American culture. First and foremost the food thay they showed us is popular all over the world. Tortillas, burritos, chimichangas, and many other dishes that are simply delicious. In addition, the music they have introduced us to has definitely spiced things up in many clubs all over the U. S. Also many students are now required to complete spanish as a second language in school, which at first may have been frowned upon but now is embraced by most parents and students. Some discrimination that Hispanic and Latinos deal with still today is the difficulty to get good paying jobs. Because many of them do not speak english well and have little to no education the jobs they get are in most cases low wage high labor jobs. The sources of this prejudice and discrimination is employers as well as general population. Hispanics and Latinos are looked upon as different especially if they were not born in the US. In addition, in many films Hispanics are often prtrayed as lazy, hyper-sexual, or violent which is simply untrue and not very different from any other ethnic group. What I have learned about this racial and ethnic group does help me understand it. I have never understood why so many of them live under the same roof and now I understand it is because their family is close. In addition, now I know that it is the lack of education the prevents them from getting higher paying jobs and maybe not so much that they are different. The prejedice between my selected racial and ethnic group is similar because it is all in the same category. Prejedice and discrimination is all a way of making a person or a group feel inadequate and that they do not belong. Regardless of the way Jahovah’s wittnesses were beaten and harrassed or the way the Hispanic and Latinos have been cast out and told they are not welcome in the US it is all wrong and should not be tolerated. In conclusion, discrimination comes in all shapes and sizes and can happen to anyone. Jahovah’s Witnesses References: Reference: http://www. jw. org/en/publications/magazines/g201008/what-do-jehovahs-witnesses-believe/ Reference: http://www. knocking. org/ReligiousPersecutionReport. html Reference: http://www. jw-media. org/aboutjw/article44. htm Reference: http://wiki. answers. com/Q/How_have_Jehovah%27s_Witnesses_contributed_to_American_culture Hispanic and Latino Reference: Reference: http://www. coedu. usf. edu/zalaquett/hoy/culture. html Reference:

Analysis Of The Shangri La Group Tourism Essay

Analysis Of The Shangri La Group Tourism Essay Internal Organizational Analysis and the competitive advantage the group may or may not have in establishing a presence in London A schematic representation of the SWOT (Strengths, weaknesses, opportunities threats) will be used to match the key external and internal factors. The following SWOT would provide us with a comprehensive organizational resource analysis of the Shangri La group alongside providing us with the competitive advantage the group would enjoy. Strengths Weaknesses Situated at a premier location in London as has been evident in their properties throughout the world (Grayson Hodges, 2004). Legendary Asian Hospitality the classic Asian Flavor having a Chinese parent company gives them an edge over all the others in terms of having the Asian culture part of their corporate culture and thus a unique position (Hitt, Ireland Hoskisson, 2009). 40 hotels worldwide thus a broad base to share experiences and put learned lessons from around the world to good use (Robbins DeCenzo, 2007). Pre identified target segment of business and leisure travelers with an eye for class and culture (Robbins DeCenzo, 2007). Service approach of hospitality and flexibility embedded in corporate culture and marketing activities (Walker, Walker, Mullins Boyd, 2010). Sound financial backing. First interaction with Western culture was Sydney no other experiences as yet in the West Marked difference in Sydney and Londons Culture An effective and efficient management style played a major role in Shangri La Sydneys success. The brand is not that well recognized outside the Asian and now also Sydneys market. Opportunities S-O strategies W-O strategies London 2012 Olympic and Paralympics Games. New planned tourist attractions like International Dome in London. Trend of using price promotions. Comparatively lower value of Pound sterling Growing emphasis of the local government on promoting tourism. Growth of London as a financial sector a conference and business destination. Establish in London (S1,S2, O1,O2,O4,O5,O6,) Extensive integrated marketing communication efforts. (W1,W4,O1,O5,O6) Make use of opportunities in the West (W1, W5). Threats S-T strategies W-T strategies Recent trends show that luxury hotels have grown at a rapid pace in London. The competition in the near future will be cut-throat and intensive as more and more rooms will be added to the industry. The presence of much more powerful brands in the luxury sector of the London hospitality industry Substantial increase in branded budget hotels around 13% last year Uncertainty created by terrorist activities. Aggressive investments in the sector by other Asian Middle Eastern investors. High barriers of entry Niche Marketing and maintain that niche (S2,T1,T2) Premium, Image Based pricing (S2,S5,T3,T5) Based on the above analysis and the secondary research, Shangri Las competitive advantage lies in its classic Asian Flavor and the ability to maintain a customer-centric approach which forms the basis of their corporate culture, thus also reducing the need for standardization of processes. The core values of the training are: respect, courtesy, sincerity, helpfulness and humility and the training modules focus on the groups mission of delighting customers each and every time (Honeycutt, Ford Simintiras, 2003). Not confined to training programs, Shangri-La Care is a living culture within the group, strongly supported by top management and continuously cascaded through the organization. Both these are bound to help Shangri La carve out a unique niche for itself in the London market. The only threat being the fact that other Asian and Middle Eastern players are also venturing into the hospitality industry. Whether those who are positioned based on their Asian ethnicity are able to bring out the same flavor in their culture remains to be seen! 2. An external analysis of the potential competitors and customers in London London, that great cesspool into which all the loungers and idlers of the Empire are irresistibly drained. -Doyle, Sir Arthur Conan The past 20 years has seen an overall increase in the total number of visitors to London, despite any temporary downfalls seen intermittently in the short-term. Overseas visitor numbers have increased from 9.6m in 1990 to around 14.9m (estimated) in 2006 (Hooley, Saunders, Piercy Nicolaud, 2008). Domestic visitor numbers to London have also grown over the long-term from 6.9m in 1990 to an estimated 11.8m in 2006. Domestic numbers however have seen the largest fluctuations (compared to overseas visitors) in the short-term, resulting in a slight downward trend in total visitors to London since 2002. This has been influenced by the increasing popularity and accessibility of many countries and growing competition from other major European cities (due in part to the ascension of no-frills airlines) (Flourish Oswald, 2006). The overall London market has been buffeted by a number of issues since 2001, including terror events, SARS and the outbreak of Foot and Mouth. However, a recovery in demand (particularly for international visitors) is evident and the London bombings in July have proved only a temporary setback. Improved room yields have supported investment in new hotel rooms in London, increasingly away from central London to the western and eastern parts of the city. The dispersal of accommodation represents opportunities for businesses outside of Central London, but also provides challenges for coordinating visitor infrastructure including transport and information services (Easterby-Smith, Thorpe Lowe, 2002). There has been strong growth in the budget sector of the market and this has provided visitors to London with a greater choice of accommodation. Moves to standardize the quality ratings for hotels will hopefully also provide visitors with greater information and certainty regarding their accommodation experience. Looking forward, tourism is expected to continue to grow (as forecast to 2016 in the 2002 PwC report and extended in this report to 2026) and when considered in combination with the additional impact of the 2012 Olympic and Paralympics Games (whose influence was not included in the PwC report), and the planned development of major tourism facilities, such as the International Convention Centre, it can be seen that substantial additional demand for accommodation on an on-going basis could be generated (Young, Weiss Stewart, 2006). New accommodation is planned to meet future demand, closing the gap between the current room stock and the demand forecast in 2016 as reported by PwC, and the hotel market is upbeat about Londons prospects. Demographic change looking forward, tourism is expected to continue to grow (as forecast to 2016 in the 2002 PwC report and extended in this report to 2026) and when considered in combination with the additional impact of the 2012 Olympic and Paralympics Games (whose influence was not included in the PwC report), and the planned development of major tourism facilities, such as the International Convention Centre, it can be seen that substantial additional demand for accommodation on an on-going basis could be generated. is expected to provide a market opportunity for the provision of accommodation to the accessible accommodation market, although evidence suggests that London is not servicing this market as well as other destinations, which provides challenges for the future (Greater London Authority, 2006). As one of the main tourist destinations in the world and with the 2012 Olympic Games on the horizon, London is set to be at the forefront of a recovery in the UK, and indeed European, hotel markets. Price promotions and the low value of sterling during the year allowed London to remain a popular tourist destination, with leisure tourism particular from Europe, offsetting the fall in corporate bookings, which had continued from 2008 (Smith, Berry Pulford, 1999). These would-be buyers have been attracted by the depreciation of the British Pound against the US Dollar and the Euro. Initial signs of a slowdown in the reduction of values, indicating that the bottom of the market has been reached also makes purchasing attractive to high net worth individuals and sovereign wealth funds. The lure of the Olympics is continuing to draw operators and developers into the capital, which is predicted to experience a 12% increase in new rooms (13,300) by 2012. With its high barriers of entry London continues to be an extremely competitive market place but one, as the recovery gathers momentum, that will remain a target for the majority of hotel investors, developers and operators with their eye on long-term gains (Murphy, Maguiness, Pescott, Wislang, Ma Wang, 2005). Worldwide, the majority of international tourist trips in 2004 were for the purpose of leisure and holidays (52%) with only16% being for business travel. The rise in the number of people (both international and domestic visitors) to London has been relatively modest since 2000, with the number of visits only now returning to the high point reached at the Millennium. However, over the long term there has been a steady increase in visitors to London. Nights stayed in London by international visitors have risen on average by 3.1% each year since 1993 (compared to 1.6% each year for the UK as a whole (Greater London Authority, 2006). In 2004, 33% of overseas tourist trips to London were for holiday, 27% were for business and 28% were for the purpose of visiting family and friends (IPS 2004, 2005 Growth has been particularly strong in 2004 and 2005, with growth of over 14% in 2004 and estimated growth of 6% in 2005. However, growth was relatively modest in the early part of the 2000s with a number of circumstances (such as low cost airlines, exchange rates, terror events) reducing overall tourist arrivals, impacting on both overseas and domestic tourists. The events of September 11th had a similar effect on tourism, with the number of visits only returning to their 2000 high point in 2004 (Robbins DeCenzo, 2007). The London bombings in July 2005 had only a short term impact on overseas visitor numbers with visitor numbers rebounding in the latter part of 2005.7 It should be noted that the PwC report produced in 2002 did not include the short-term downward trends noted above since these trends were only just in the cycle at this point (Greater London Authority, 2006). Domestic visitors to London have also increased dramatically, given the one of a kind millennium celebrations; the opening of several new and attractive tourist attractions. Until recently there has not been a proper understanding within central or local government of the importance of business tourism or its contribution to the local and national economies. One business tourist is worth at least three times the amount of one leisure tourist in employment and economic terms and business tourism is worth  £3.2bn to London, making the business tourism sector an important area for London to invest in. London, being a metropolis destination always had immense potential as a business destination (Hooley, Saunders, Piercy Nicolaud, 2008). Understanding that potential, the government and the hospitality industry has finally started taking steps in this regard. Currently the city lacks facilities that would allow maximum exploitation of the citys potential but work has started on those lines. An international chain has just initiated Duchess Rooms in order to attract the businesswoman of today especially the Middle Eastern market (Honeycutt, Ford Simintiras, 2003). However, there remains a great deal of work that the city administration can undertake in a bid to rejuvenate the citys illustrious image. London caters to a wide variety of visitor specific accommodation needs. The only exception is the apparent lack of accessible accommodation for disabled visitors. Visit London estimates that serviced accommodation (including hotels, bed breakfast establishments and guesthouses) accounts for around 76% of all bedrooms (with the remainder comprising self-catering, hostels and university accommodation) (Jensen, 2008). The budget hotel market growth and the increasing investment in up market hotels has led to a polarization in supply and gradual erosion of the three-star serviced hotels previously provided by Thistle and Marriott amongst others. It is possible that a situation could occur in the short to medium term where hotel grading and quality/service provision at the budget end of the market, could become blurred to some buyers (Guffey Loewy, 2010). With the near saturation of roadside and motorway sites, greater flexibility will need to be shown by both planners and developers if this demand is to be satisfied. For example some solutions may include the alteration or refurbishment of redundant buildings into hotels, rather than completely new build, as well as the development of sites around the M25 corridor and other key transport corridors. The continued growth of London s financial sector will mean more developments geared to this market and the meetings/ business tourism market generally. This is likely to include larger developments with leisure facilities, more bedrooms, but also with more flexible meeting facilities and (subject to planning), apartments, apart hotels, or even hotels with apartments located very close by that can enjoy the hotel s facilities ( e.g. Capital, St James and Ritz Hotels) (Hitt, Ireland Hoskisson, 2009). 3. An analysis of Possible Segmentation strategies that the Shangri La could adopt This refers to the process of choosing ones target market. It needs to be clarified at the onset that marketing targeting is not synonymous with market segmentation. Segmentation is actually the prelude to target market selection. One of the most significant advantages of effective target marketing is that it improves the efficacy of all the four Ps of marketing (Aaker, Kumar, Day Leone, 2010). The use of segmentation, as a tool to distinguish the entire market into stratas is a useful process. Firms can then decide which segment they are targeting and focus their efforts and energies towards that segment in order to achieve the highest return on investment (Robbins DeCenzo, 2007). Positioning, on the other hand, is a concept introduced in Positioning a Positioning a battle for your mind. According to the authors Positioning is what you do to mind of the prospect. Meaning it is how the customer perceives your product or what you are in the eyes of the beholder! Thus it is imperative that each brand is Positioned in a particular class or segment (Al Ries Trout, 1993). Given the turn of the millennium and the growth witnessed in travel, each segment in the tourism industry has set its goals on increasing its share of the pie thus trying to appear most attractive to the target audience. In this case, marketing communication helps differentiate similar accommodations and travel hot spots in terms of making their spot appear the most attractive (Arbuckle, 2000). But also in this case, it becomes essential that the target segment for the integrated marketing communication is identified beforehand. It is essential that marketers ensure that the destination is not competing with a competitor with greater edge; secondly, that the destinations position is not vague in the customers mind and lastly that the destination has no image or probably a negative image in the eyes of the customer. (Lovelock, 1991). The hospitality industry based on the diverse nature of its offerings also witnesses a variety of positioning strategies. The meeting place for sun worshipers, is the positioning statement of Cancun, Mexico. However, positioning can vary greatly. Fisher Island has positioned itself as where people who run things can stop running. It all depends on the creativity of the positioning team (Bergh Ketchen, 2009). An interesting positioning statement is that of Ritz-Carlton Hotels Group; it says After a day of competition, you deserve a hotel that has none. The degree to which marketing teams strive to be unique determines the extent to which a positioning statement is distinctive and appealing. By developing a creative campaign, an operator can market the fact that many Japanese visitors have been to the Grand Canyon, and were impressed by its awe-inspiring presence. This may include testimonials from previous visitors or tour operators example to illustrate this feeling who can make a direct appeal to the target market.   However, since the feeling of awe is an intangible construct, positioning statements must show a tangible (Young, Weiss Stewart, 2006). There are many ways of communicating to the audience the position you want your brand to occupy in the customers mind. They might include a creative campaign; a testimonial by celebs or by previous visitors etc, but it is necessary to be able to convey the inspiration and the other intangibles associated with the brand. The London hotel market could be segmented into several groups namely, bed breakfast, inns, hotels (five star, four star etc,), country hotels, motor lodge hotel, town house hotel, youth groups to name the broadest categories. The composition of branded hotels and luxury outlets in London has soared to around 13% of the total supply in the capital, with chains such as Whitbread, Premier Travel Inn, Travelodge, IHG s Express by Holiday Inn, Accor, Ibis, Choice, Comfort Inn and Quality Hotels increasing their exposure (Blaxter, Hughes Tight, 2006). This growth in the budget hotel market throughout all parts of the capital, as elsewhere, has been the key trend in this industry over the last decade. In London, particularly, it has to some extent, replaced the traditional three-star hotels which were more in evidence in previous decades. The cost of building a three-star establishment, with its higher specifications, service and food requirement is generally considered to be prohibitiv e in London. The gradual erosion of the mid-market three-star brands in London has possibly contributed to accusations that the capital is expensive and does not provide value- for money , Given that budget hotels have only been so evident in recent years and that central London prices are (like most major cities) high, this is unsurprising (Easteryby-Smith, Thorpe Lowe, 2002). However, as we will see later, both Paris and Geneva recorded higher average room rates than London in 2005. It is perhaps the perception of expensive that has to be addressed. In the central sub-region, it is still difficult to find cheap accommodation, unlike say Paris or Amsterdam and it is unrealistic to expect budget hotel developers to invest in the more expensive areas of the central sub-region, such as Westminster or Kensington and Chelsea, to any great extent. The dynamics of hotel demand and this industrys development and operation economics will mean that future up market hotel development will continue to be more viable centrally. The international business visitor and high spending US, Arab and Japanese leisure tourists for example, will still choose to be In this context it should be recognized that a branded budget hotel, with limited service may still be awarded a two star grading, the same as a quality inn in the regions with good service, but limited facilities (Gre ater London Authority, 2006). Hotels in London are concentrated in the central area, but are increasingly being distributed more evenly across London, located where the main attractions, retail and restaurants are located. The luxury sector is amongst the fastest growing sectors in London there are reports that as many as four thousand additional rooms can be operational in the next five years (Greater London Authority, 2006). The industry is set to become increasingly dependent on exotic marketing and luring of customers and tourists that arrive in London each year. It will require a survival of the fittest strategy from all major players to see through the competition. Thistle is the largest provider of hotels and hotel bedrooms in London. The company has some 5,969 bedrooms, which equates to 6.4% of the total London supply of serviced accommodation. Hilton follows closely with 4,662 bedrooms (Greater London Authority, 2006). Both these groups operate in the upper tier category. The Inter-Continental Group operates across the tiers with its 5-star hotel in Park Lane, 4-star Holiday Inns and the budget brand Express by Holiday Inn. Accor, with its range of brands, provides bedrooms in each category, from the 5-star Sofitel to the 4-star Novotel, 3-star Ibis and budget Formula. The main branded hotels comprise 12% of the total number of serviced establishments and 38% of the number of bedrooms in serviced accommodation. The identified branded hotels are most dominant in the high-end of the market, comprising over half of all 4 and 5 star establishments in London (Greater London Authority, 2006). The above mentioned names also will be Shangri La Londons main competitors. However, the difference between niche marketing and direct competition will prevail in this scenario. It is necessary for Shangri La to ensure that it is able to position itself well, with respect to its competitors (Etzel, Walker, Walker Stanton, 2007). The international business visitor and high spending US, Arab and Japanese leisure tourists are the main segments that Shangri La will target. As per the Greater London Authority carried out under the London government, he conference and incentive travel industry has evolved over the past few decades into a mature business sector. It is increasingly clear that businesses and associations cannot function effectively without face-to-face meetings. Over the ten years to 2004, there was a 50% increase in all business trips (with 27% of overseas visitors travelling on businesses to the UK in 2004) exceeding the overall tourism growth rate (Gilgeous Chambers, 2001). On a global scale, 16% of International tourist arrivals worldwide were for the purpose of business in 2004. For Shangri La, the discerning business and leisure travelers are the prime focus. The majority of the customers for Shangri La should hail from this segment and thus should be targeted using appropriate and relevant strategies (Young, Weiss Stewart, 2006). The positioning of Shangri La for the assigned market segments in London will be truly psychological image based positioning aiming to create a unique position in the consumers mind on the basis of the classic Asian Flavor visible prominently in the corporate culture of the organization and in the nature of the hospitality services provided.

Stress Corrosion Cracking of Brass in Ammonia

Stress Corrosion Cracking of Brass in Ammonia Six samples of brass were taken, stamped to induce residual stress, were then exposed ammonia and ammoniacal copper sulphate solutions of different concentrations and composition for a period of 4 days to study the corrosion characteristics of brass in ammonia. Five samples were immersed in the solution and one of the samples was suspended above solution. On visual examination of the samples revealed some corrosion products with stress corrosion cracking on the surface of brass. Microscopy analysis showed that the non-suspended sample which was exposed to ammonia vapour in presence of moisture and oxygen produced high susceptibility to SCC than immersion samples in aqueous ammonia. The cupric ion present in the solution appears as an oxidant that provides a cathodic reaction and induces stress corrosion cracking of brass in ammonia and ammoniacal solutions. INTRODUCTION: There are three factors under which stress corrosion cracking is possible a) corrosive medium/environment b) material and c) tensile stress. The corrosive medium to induce stress corrosion cracking depends on the potential, pH and temperature. The stress can be applied stress or residual stress. Stress corrosion cracking can occur in lower stress also hence it is the environment which plays a major role. Many studies carried out revealed that failures of brass occur mainly in moist conditions where ammonia, water and oxygen are present. Time of cracking depends on the pH of the solution. Dezincification of copper alloy is possible when the zinc content present is sufficient enough. The aim of this experimental work was to investigate the corrosion behaviour of brass in ammonia. EXPERIMENTAL PROCEDURE: Six brass samples and five test solutions were used in the experiment to study the stress-corrosion cracking of brass. The brass samples were labelled A, B, C, D, E, and F following the residual stress given to them by stamping these letters into their surfaces using drill bits. The stamp was done at one end of the samples while the unstressed part served as the control for the experiment. The solutions serving as the test environments were also labelled using the letters 4A, 4B, 4C, 4D, 4E, 4F and their compositions are shown below. Compositions and colours of test solution observed before immersion Solution Label Composition Colour observed before sample immersion A Ammonium Sulphate with copper (II): 0.5M (NH4)SO4 + 0.05M CuSO4 Pale blue B Ammonia solution with copper (II): 2.5M NH4OH + 0.05M CuSO4 Dark blue C Mattsons solution at pH of 7.2 Medium blue D Modified Mattsons solution containing 5% by volume of 0.1M NaCl Medium blue E 1M Ammonia solution Colourless The labelled samples were placed in the glass jar provided and five of the test samples were filled with enough test solution (10mm) to ensure complete immersion of the sample. Excessive alteration of the concentration of the NH3 solution was avoided by covering the top of the containers. The sixth sample was suspended above solution E (1M NH3 solution) in a glass jar (4F) by means of a surgical nylon string. After sufficient exposure of the samples to the solutions for a period of four days, the samples were removed. The samples were visually examined first upon removal from the test solutions. The colours of the test solutions and corrosion products were recorded before the test samples were cleaned. The test samples were cleaned and rinsed in the pickling solution of 1M sulphuric acid solution in order to remove corrosion products formed on the surface of brass followed by rinsing with deionised water. Finally the samples were dried with tissues before being examined under an optical microscope for stress-corrosion cracking. RESULT AND DISCUSSION: Sample observation after exposure of 4 days to test solutions: Test Label Test Observation from visual examination and optical microscopy Reason 1 Brass sample immersed in solution A Solution remained pale blue. No cracks were seen.corrrosion products found. Localized Corrosion damage at the stressed area observed back of the sample Stress-corrosion cracking may occur with further exposure to the solution. 2 Brass sample immersed in solution B for 4 days Solution was darker compared to the original solution. Brass sample in tarnish condition (dark brown colouration). Crack at the stressed end. Stress-corrosion cracking of the sample. 3 Brass sample immersed in solution C No significant change in solution colour. No cracks were seen.corrrosion products found. Sample shows low possibilities to SCC 4 Brass sample immersed in solution D Dark brown corrosion products. Localized corrosion damage at the stressed end. No cracks seen. Stress-corrosion cracking may occur with further exposure to the solution. 5 Brass sample immersed in solution E Solution changed from colourless to light pale blue. Cracks seen. Colour change is likely due to formation of cupric ion, Cu2+. Stress-corrosion cracking at the stressed end. 6 Brass sample suspended above solution E Solution remained colourless. Tarnish film covering almost the entire surface. Cracks seen at stressed region Stress-corrosion cracking of the sample at the stressed end. Tarnish film likely to be cuprous oxide, Cu2O. Sample A:- A-1 A-2 Fig 1: Sample A immersed for 4 days in solution Ammonium Sulphate with copper (II): 0.5M (NH4)SO4 + 0.05M CuSO4 OBSERVATION: No stress corrosion cracking observed at the stressed end of the sample Fig A-1.some corrosion product was noticed on the back side of the sample Fig A-2. Sample B:- B-1 B-2 Fig 2: Sample B immersed for 4 days in solution Ammonia solution with copper (II): 2.5M NH4OH + 0.05M CuSO4 OBSERVATION: Stress corrosion cracking observed at the stress end and near the unstressed region just near to the stressed end Fig B-1.Dark corrosion product observed on the backside of the sample Fig B-2. Nature of cracks: Intergranular Sample C:- C-1 C-2 Fig 3: Sample C immersed for 4 days in Mattsons solution at pH of 7.2 OBSERVATION: No cracking or any other significant changes observed in this sample after even 4 days of exposure. Only dark corrosion products were observed on the sample. Sample D:- D-1 Fig 4: Sample D immersed for 4 days in Modified Mattsons solution containing 5% by volume of 0.1M NaCl OBSERVATION: No cracking or any other significant changes observed in this sample after even 4 days of exposure. Only dark corrosion products were observed on the sample. Sample E:- Fig: E-1 Fig: E-2 Fig 5: Sample D immersed for 4 days in 1M ammonia solution. OBSERVATION: Stress corrosion cracking observed at the stress end extending to the edges and Dark corrosion product observed on the backside of the sample Fig E-1 and E-2. Nature of cracks: Intergranular Sample F:- Fig: F-1 Fig: F-2 Fig 5: Sample D suspended above in 1M ammonia solution for 4 days. OBSERVATION: Stress corrosion cracking observed at the stress end extending to the edges and Dark corrosion product observed on the backside of the sample Fig F-1 and F-2. Nature of cracks: Intergranular. From Optical microscopy analysis it is evident that sample B (Fig 2 B1B2) immersed in a test solution containing Ammonia solution with copper (II):2.5M NH4OH + 0.05M CuSO4 , Sample E (Fig5-E1E2) suspended above the test solution of 1M Ammonia solution and Sample F (Fig6 F1F2) suspended above the test solution of 1M Ammonia solution had under gone stress corrosion cracking and shows that only in some particular environment SCC occurs. Apart from stress corrosion cracking dark tarnish corrosion product was observed which could possibly be oxide layer of copper. Rest of the three samples A (Fig1 A1 A2) immersed in a test solution containing Ammonium Sulphate with copper (II): 0.5M (NH4)SO4 + 0.05M CuSO4 , C (Fig 3 C1C2) immersed in a test solution of Mattssons solution at pH 7.2 and D (Fig 4 D) immersed in a test solution of Modified Mattsons solution containing 5% by Volume of 0.1M NaCl did not show any cracking but had tarnish corrosion product. These samples suffered localized corrosion at the stressed edges which can be seen in back side of the above 3 samples (Fig A2 C2). The electrochemical reactions of brass in ammonia environment are as follows: Copper free aqueous ammonia is oxygen reduction and primary oxidation reaction is oxidation of copper to form cuprous complex ions. Cu + 2NH3 à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Cu (NH3)2+ + e- The cuprous complex ions formed further reacts with oxygen forming cupric complex ions 2Cu (NH3)2+ + 1/2 O2 + H2O + 4NH3 à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ 2Cu (NH3)42+ + 2OHà ¢Ã‹â€ Ã¢â‚¬â„¢ Cuprous complex ion cupric complex ion The formation of cupric complex ions leads to stress corrosion cracking of brass in ammonia solutions. The process does not proceeds indefinitely since the attack of cupric complex ion (oxide layer) occurs at critical copper ion content which leads to decrease in corrosion rate but the cracking continues with the copper ion concentration. It is also evident from the black dark coloured product formed (Tarnish colour) on the surface that the cracks are intergranular in nature.The pores on the surface of the corrosion product were the sites for localized attack, likely to survive at the grain boundaries. In general the stress corrosion cracking in ÃŽÂ ± brass has considered being intergranular. On absence of the black coloured corrosion product it is believed that the cracks to be transgranular nature of crack. CONCLUSION: It is evident from the discussion carried out above that brass is susceptible to stress corrosion cracking in ammonia. Stress corrosion cracking was observed in the regions where residual stresses were generated leaving behind the rest of the areas which were not induced to stress. Formation of cupric complex ions leads to stress corrosion cracking of brass in ammonia solutions. The cracks formed on the brass surface can be further studied under SEM to provide detailed information on the nature of the crack formed. In order to overcome the above problem of stress corrosion cracking the following options can be opted Eliminating any one of the primary factor (Environment, material and stress) will mitigate stress corrosion cracking. Use of more cracking resistance alloys such as Cu-10Ni instead of Cu-Zn

Smith Quotes :: essays papers

Smith Quotes Monopoly...is a great enemy to good management. The Wealth of Nations, Book I Chapter XI Part I p148 The monopolists, by keeping the market constantly understocked, by never fully supplying the effectual demand, sell their commodities much above the natural price. The Wealth of Nations, , Book I, Chapter VII, p63 The price of monopoly is upon every occasion the highest which can be got. The Wealth of Nations, , Book I, Chapter VII, p63 People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. It is impossible indeed to prevent such meetings, by any law which either could be executed, or would be consistent with liberty and justice. But though the law cannot hinder people of the same trade from sometimes assembling together, it ought to do nothing to facilitate such assemblies; much less to render them necessary. A regulation which obliges all those of the same trade in a particular town to enter their names and places of abode in a public register, facilitates such assemblies... A regulation which enables those of the same trade to tax themselves in order to provide for their poor, their sick, their widows, and orphans, by giving them a common interest to manage, renders such assemblies necessary. An incorporation not only renders them necessary, but makes the act of the majority binding upon the whole. The Wealth of Nations, , Book I, Chapter X, p130 To widen the market and to narrow the competition is always the interest of the dealers... The proposal of any new law or regulation of commerce which comes from this order, ought always to be listened to with great precaution, and ought never to be adopted, till after having been long and carefully examined, not only with the most scrupulous, but with the most suspicious attention. It comes from an order of men, whose interest is never exactly the same with that of the public, who have generally an interest to deceive and even to opprress the public, and who accordingly have, upon many occasions, both deceived and oppressed it. The Wealth of Nations, p267 On competition: The natural price, or the price of free competition...is the lowest which can be taken, not upon every occasion indeed, but for any considerable time together.

History of Marriage Law Essay -- Essays Papers

History of Marriage Law While abortion law is a lot more straightforward and the patterns are obvious, marriage law in the United States is a bit more complicated. -English common law, and early American law, before the 1820's treated marriages like business mergers. The fathers paid dowries and often arranged marriages for their daughters. In the early 1800's fathers could contract their daughters to marriage as early as age 12 and there was no consent on her part. Boys had to be 14 before they could enter into a marriage contract. -The age at which a woman could enter into marriage in the mid-nineteenth century varied widely from state to state, and therefore a timeline of laws is very difficult to accomplish. -Throughout the 19th century and the early 20th century the age at which women could legally marry rose slowly to anywhere from 16-18 years of age by the mid 20th century. -States differed widely on what rights women had in a marriage. Until 1873 women had absolutely no claim to custody of their children unless proof of abuse of the children was offered and corroborated. -This is about the time that women began to get property rights as well in some states. The responsibilities that came with these rights, however, were huge and not all states were universal in their protection of a woman's property. If a woman did own anything, she had the legal obligation to use it to support completely any illegitimate children, all of her children from her marriage, her husband, her grandchildren, and her parents. So if any of these people asked her to support them she could not legally refuse. -Coming into World War I women could not divorce a husband for adultery, even though he could divorce his wife for the ... ...d so much about the decision, about the issue, and about the legality that reproductive choice makes even more sense to me now than it did originally. I recommend that anyone very interested in the issue of choice read the decision and look into the Griswold case and the issue of Right to Privacy. Bibliography "About.com Women's History: Comstock Law." Available online at www.about.com. "About.com Women's History: Man and Wife" available online at www.about.com Blackmun, Supreme Court Justice. Majority Decision in the Case of Roe v. Wade. Delivered January 22, 1973. "Brief History of the Emergence of the Crime of Rape" available online at Hansel.mnstate.edu/classes/CJ400/Monograph/Oldlaw21.html "History of Marriage" available online at www.2-in-2-1 co.uk/university/brhistory/index2.html Schwartz, Bernard. A History of the Supreme Court. 1993.

Control Of Varroa Destructor On European Honeybee Environmental Sciences Essay

Integrated pest direction for the control of Varroa destructor on the European Honeybee Apis mellifera utilizing frosting sugar dusting, and does frosting saccharify significantly cut down the Numberss of the parasitic touch within the hive? For many old ages the ecto-parasitic touch Varroa destructor ( Acari: Varroidae ) was once restricted to parasitising the Eastern honey bee Apis Cerana until organizing a maladaptaion to its contempory host Apis Mellifera ( Wilde et al, 2005 ) . The Western honey bee Apis Mellifera is deficient in certain structural organic structure characteristics to enable a unafraid host-parasite relationship observed in the Eastern honey bee Apis Cerana which over an drawn-out period of clip have coevolved ( Rozenkranz et al, 2009 ) . The patterned advance of immune strains of touchs towards chemical acaracides has been a serious concern for commercial apiculture doing widespread losingss and widening its distribution within settlements, nevertheless chemical control utilizing man-made acaracides is still critical to keep low mite population degrees and recovering infested settlements ( Londesani & A ; Costa, 2008 ) . As respects to its far eastern comparative Apis cerena has harmoneously co-existed with the parasitic touch making a symbiotic relationship without compromising facets of the settlement evolution and single ripening ( Campion,1984 ) . Mite infestations within settlements of Apis mellifere are by far more detrimental in this peculiar bee species in comparision to others go forthing damaging effects on both immature and grownup bees ( Kraus et al, 1998 ) . However a modern-day reappraisal by Fries et Al ( 2006 ) portrays mite fortitude to prevail for up to six old ages in Nordic climes where settlement s endure high infestations, accordingly meaning that co-adaptations may perchance be between honey bees and varroa touchs ( Coffey, 2007 ) . The procedure of hematophagy implimented by the varroa touch has been matter-of-fact on both grownup and premature bees, the hemphagous activity performed by the varroa touch is a cardinal portion in phases of growth. Varroa touchs have a predilation for larvae and pupa nevertheless will use the grownups for commissariats when mite populations extremum and in absence of brood ( Coffey, 2007 ) . Mite survival rates are completley host dependant without entree to the brood immensely diminshes the likeliness of successful reproduction. Within the brood cells bee larvae and pupa are extremely vulnerable at this phase bespeaking an abundant supply of nutriment for the touch. In many instances settlements reach such a grade of infestation the full settlement will finally die without effectual intervention ( Campion, 1984 ) . Varroa transmittal to adult and immature bees The spread of touchs is chiefly through natural direct horizontal conveyance, the varroa touch will work accessible hosts by stick oning to the bee straight, accomplishing horizontal transmittal occurs by drifing of scrounging bees and drones among settlements. A important figure of touchs are consigned through robbing, where abundant resources of honey are available in adynamic settlements which are taken over by next settlements within the scrounging flight proximity ( Wilde et al, 2005 ) . Frequently stronger settlements liberate weaker settlements when there is a scarceness of nectar ( Capinera, 2008 ) . Through Direct horizontal transmittal varroa touch will attach itself to the bottom of the venters between the over lapping sections of the ( you explain ) as the honey bee is unable to make the touch, therefore doing complete effectual training unachievable ( Campion, 1984 ) . Apoteles located on the legs aid adherance to the host, shorter legs on the female touch in comparing t o the males are shorter and significant enabiling a steadfast attatchment whist easing motive power ( Rozenkranz et al, 2009 ) . Varroa mites appear to embrace two types of distal empodia pad-like constructions ( Bautz and coggins, 1992 ) . Morphology The organic structure constructions of both sexes demonstrates chiseled yet distinguishable single dimorphism, enabling the touch to accommodate to their host utilizing alone morphiological characteristics seting itself to last ( Rozenkranz et al, 2009 ) . Certain similarities of the organic structure construction are shown in both male and female varroa as there is a clear division supplying two separate parts known as the idosoma and the gnathosoma. The females dorsal and ventral sheilds are extremely sclerotised and demo a red-brown color, in comparision to the males dorsal shield demoing lame sclerotisation. Membranes situated between the dorsal and ventral shields are highly all right and lissome in construction easing rapid enlargement during the extraction of hemolymph and the formation of oocytes ( Rosenkranz et al, 2009 ) . Utiliziation of specific mouthparts known as chelicerae comprise, the conflicting sex has a chelicerae for an imperative intent that of a spermatodactyl reassigning spermatazoa into the females genatalia piece of land ( Rozenkranz et al, 2009 ) . Inevitabley the grownup male will die shortly after sexual intercourse occurs due the oral cavity parts ( chelicerae ) adapted for sperm transportation instead than feeding ( Anon, 2005 ) . Repoduction Reproduction in some steps is complex therefore holding a clear apprehension of the touchs behaviour is critical to appreciate the population kineticss ( Rozenkranz et al, 2009 ) . Its lifecycle consists of a female phoretic phase as a parasite on grownup bees and a generative phase inside the certain brood cells incorporating the larvae/pupae ( Wilkinson & A ; Smith, 2002 ) . Mites come ining the brood cell is facilitated by verticle transmittal ( Wilde et al, 2005 ) . Get downing reproduction female touchs enter the brood cells incorporating the larvae, to avoid supplanting from the cell by hygienic perceiver bees the touch will hide itself at the foundation of the cell bespeaking certain behavioral versions for endurance and successful reproduction ( Rozenkranz et al, 2009 ) . The touch will go immersed in the staying larval nutrient situated at the base of the brood cell. Entry into the cell will go on 1-2 yearss predating cell capping ( Wilkinson & A ; Smith, 2002 ) . the proced ure of oogenesis will get down followed by vitellogenesis whereby the formation of yolks and foods are deposited inside the oocyte. Approximatley 3 yearss after the brood cell is capped the fertilized female touch will put her first egg unfettilized which normally developes into a monoploid male. There are four distinguished life rhythm phases which are the egg, two eight-legged nymphal phases ( protonymph and deutonymph ) , and the grownup ( Anon, 2005 ) . Protonymphs have eight legs ( nomadic phase ) and pointed chelerae and are crystalline white in coloring material, the organic structure appears round as they do non develop the egg-shaped form until the deuteronymph phase. Both nymphal phases are divided into Mobile and an immobile pharate stage merely before the moult ( Rozenkranz et al, 2009 ) . The immobile phases are called proto- and deutochrysalis. After the protonymph moults, the touch becomes deuteronymph which resembles the grownups with a decrease in setae. The touch will one time once more shed into the concluding grownup phase. Subsequently the touchs continue to put 4-5 female eggs in 30 hr intervals. One or few of these female eggs reach adulthood, the figure depending on the development clip of the bee pupa in the cell. The length of this period strongly influences population kineticss of the touchs ( Boot et al, 1995 ) . Fig.1. The generative rhythm of the varroa touch, the Numberss along the pointer correlates to the yearss after the cell is capped ( Rozenkranz et al, 2009 ) Insect hemolymph is the fluid correspondent to blood, contained in the hemocoel pit covering the bees variety meats in bees frequently consisting a pigmentation that is green or xanthous in color ( Wigglesworth, 1939 ) . The grownup female touch novices feeding on the prepupal bee by making a lesion site on the host venters with her chelicerae and maintians this unfastened lesion throughout the hosts development as a eating site for herself and progeny ( Sammataro et al, 2010 ) . The eating site is positioned on the 5th section on the bee pupa in close propinquity to faecal accretion site ( Rozenkranz et al, 2009 ) Perforation of the pupal cuticle is vexing in the nymphal phases as the chelicerae are ductile and undeveloped, therefore it is neccessary for the grownups to transport out parental attention therefore cut downing offspring mortality rates ( Bautz and coggins, 1992 ) . For a assortment of mite species the chelicerae are used for diverse intents sucking, masticateing and injuring their hosts in order to evulse hemolymph ( Gerson et al, 2003 ) . Attainment of hemolymph during the phoretic phases of reproduction requires the touch to perforate the intersegmental membranes between the abdominal sclerotic coat shown in Fig.2. , the organic structure construction of the touch is dorsoventrally tight enabling motion in dogged infinites. Fig.2 ( Resh & A ; Carde, 2003 ) Varroa endurance rates & A ; Reproductive success Some grade of field informations collected have suggested that mites undergo really few generative rhythms, and so current theoretical accounts of mite population growing rely to a great extent on the touchs reproducing in the drone cells ( Martin and Kemp, 1997 ) . At least twice every bit many adult female progeny can be reproduced in drone cells than worker cells ( Martin and Kemp, 1997 ) . A important decrease in drone organic structure weight at outgrowth was found, even when merely one female touch had invaded a drone brood cell ( Duay et al, 2002 ) . Drone life anticipation was found to be reduced when there was multiple infestation, and merely those drones with less than two big female touchs in their brood cells survived long plenty to make sexual adulthood ( Duay, 2002 ) . Varroa mites invade drone brood cells at a higher rate than worker cells and bring forth more progeny in drone brood cells than worker cells ( Wilkinson and Smith, 2001 ) . Furthermore a lower rate of reproduction success is likely to happen if more than one touch invades the brood cell this is shown in Fig.3. ( Wilkinson and Smith, 2001 ) . Fig.3. Exposed supers demoing multiple Numberss of grownup varroa mites feeding on the immature drone larvae. ( Conrad, 2007 ) Drone ( male honey bee ) brood is discriminatory to the female varroa touch, oviposition occurs within the drone brood cells as the periods of development for drone larvae are protracted, this is extremely advantageous for the varroa mite supplying extra nutriment and helping in growing and development ( Baker, 2010 ) . However if the handiness of drone larval is diminished within the settlement, the female touch will work un-infested worker cells as a replacement ( Hooper, 2010 ) . Calderone and Kuener ( 2001 ) established that a significantly higher grade of reproduction occurs within the drone brood cells in comparsion to the worker cells ( Coffey, 2007 ) . In settlements of Apis cerana the touch reproduces about exclusivley in the drone brood cells ( Kraus et al, 1998 ) . The worker and drone brood cells differ in size, the drone brood cells are significantly larger than the worker cells ( Gullan & A ; Cranston, 1994 ) . Message and Goncalves ( 1995 ) measure the effects of Italian and Africanized worker brood combs on infestation degrees of V. destructor in Africanized and first coevals loanblend ( Italian / Africanized ) honey bee settlements. They showed that Africanized bees produced smaller worker cells ( 4.5 – 4.6 millimeter in diameter ) than Italian bees ( Apis mellifera ligustica, 4.9 – 5.1 millimeter ) , and that the smaller cells contained fewer touchs with lower reproduction. They suggested that these differences might be correlated to the size of the comb cells or to the shorter development clip ( 19 – 20 yearss versus 20 – 21 yearss for Africanized and Italian honey bees, severally ) . The latter is characteristic of the Africanized bee, which means the touchs would hold 24 – 48 hours less clip to repro duce in the capped cells. Piccirillo and De Jong ( 2003 ) sustained surveies looking at whether there were a penchant for touchs to reproduce in certain sized cells and concluded that mite infestations may be affected by comb cell size ( Taylor et al, 2008 ) . Recognition and rejection of morbid brood facilitates colony endurance, some settlements exhibit this trait more than others ( Free, 1987 ) . If nutrient resources are scarce the touch will finally decease as the brood cell is capped and there is no agency of flight ( Schmid-Hempel, 1998 ) . If the host developmental period were shorter the female touch would non hold adequate clip to develop to adulthood this is seen in the Cape Bee A.mellifere capensis. Acute differences in the touchs development period can take to significant difference in the figure of female touchs emerging ( Schmid-Hempel, 1998 ) . Treatment An effectual method of taking varroa touchs created by Wilkinson & A ; Smith ( 2002 ) advocates a important fading in mite populations can be achieved by agencies of regular uncapping and remotion of the most natural drone brood created beneath the half-brood frame see Fig.3 ( Coffey, 2007 ) . Elevated degrees of infestations transpire within the brood cells saying the importance of effectual intervention of the brood. Webster et Al. ( 2000 ) considered the touchs ability of returning to the hive, hence designed a trap on the floor forestalling touchs re-entering the comb incorporating the brood ( Onstad, 2008 ) . Restricting the varroa population growing has been modelled by engendering a Apis mellifera with a shorter post-capping clip ( PCT ) as this well reduces the development period of the touch offspring ( Wilkinson & A ; Smith, 2002 ) . It is thought that extended post-capping clip will enable rapid adulthood of the female varroa progeny, lending to higher degrees of infestati ons within the hive ( Wilkinson & A ; Smith, 2002 ) . Fig.3. A shallow half-brood frame taken from the brood chamber with recent natural drone cells created beneath ( Baker, 2010 ) Influences of temperature and environmental conditions The degree of environmental complexness has been connected with the ability of touchs to get by in a given clime, Numberss bit by bit increase at the beginning of the season ; the life style of the touch is dependent on the temperature and the humidness within the hive ( VanEngelsdorp and Meixner, 2010 ) . The variableness among the effects caused by the varroa mite infestation in different parts of the universe seems to be related to the bee races and climatic conditions for case bee races clearly has an consequence on the parasite development as African bees and their loanblends show a higher tolerance to varroas touchs in comparing to European bee species ( Strapazzon et al, 2007 ) . The tolerance of Apis mellifere to Varroa destructor seems to be related to the generative success of the female touch in worker brood cells. The figure of offspring per grownup female touch parasitizing worker brood cells is higher in European bees than in African bees Apis mellifera scutellata and t heir loanblends ( Strapazzon et al, 2007 ) . When certain conditions conditions are achieved the varroa touchs are at their optimal generative province ( VanEngelsdorp & A ; Meixner, 2010 ) . Parasites ; similar to the varroa touch ; have an increased rate of reproduction in tropical climes as brood rise uping takes topographic point throughout the full twelvemonth leting the parasites to reproduce on immature bees. The ground for this is that flowered resources are invariably available leting the parasites to increase dramatically instead than they would if brood raising is interrupted because of a temperate maritime clime ( VanEngelsdorp & A ; Meixner, 2010 ) . Phoretic touchs are capable to different mortality rates in winter and summer, and touchs emerging from the brood cells are besides capable to mortality. Subsequent to the work of Calis et Al ( 1999 ) , we presume that there is an addition of mite mortality in summer due to the loss of touchs on scrounging bees that die off from the hive ( Wilkinson & A ; Smith, 2001 ) . Deformed flying virus Prolonged eating causes physiological emphasis to the host originating from chronic wounding, the eating activity affects developing brood through the direct remotion of haemolymph, exposure to unwritten pathogens, and indirectly through the vectoring of infective bacteriums and viruses ( Sammataro, et Al, 2010 ) . Varroa touchs are effectual biological vectors of many viral diseases, significant consumption of hemolymph permits the spread of viral diseases, deformed flying virus ( DWV ) is the prevailing virus in Apis melifere, the virus found within the hive is strongly associated with parasitism. Deformed flying virus exhibits chiseled mutilating effects that are clearly seeable through observation within the settlement ( Maramorosch et al, 2007 ) . Research workers have, nevertheless, shown that V. destructor suppresses the immune system of bees, which in bend facilitates transmittal and proliferation of pathenogenic bacteriums and viruses in the bee host ( Sammattaro, 2010 ) . Varroa mites get the virus from septic bees in which the virus replicates and transmit to un-infected bees ( Martin et al, 2010 ) . Which develop morphological malformations or perish subsequent to the touchs devouring hemolymph for a conclusive period of clip. ( Maramorosch et al, 2007 ) The touch has mangling effec ts on the honey bee organic structure parts are badly deformed most frequent malformations are shorter venters, misshapen/vestigial wings shown in Fig.3 and reduced weight at outgrowth ( Bowen-Walker et Al, 1998 ) . There may besides be a little stain in the grownup Apis mellifera and a decrease in organic structure size ( Maramorosch et al, 2007 ) . Fig.4. A freshly emergent worker bee with deformed wings due to deformed flying virus ( DFD ) vectored by the parasitic touch varroa destructor ( Capinera, 2008 ) Materials & A ; Methods The survey was conducted between May and September 2010, 30 settlements incorporating European honey bees Apis Mellifere had 3 seperate interventions two of which utilizing the frost sugar pulverization technique. All 30 experimental settlements contained both worker and drone brood. The first 10 experimental bee urtications were based in the bee house at Riseholme campus in Lincoln, and the staying 20 bee urtications at 2.1 frosting sugar intervention Using the frost sugar entirely the first few supers were removed to let entree to the brood box situated at the underside of the hive, in add-on a plastic tray mensurating 50 ten 50 centimeter was placed at the underside of the hive under the brood frames. The plastic trays were smeared with crude oil jelly to potentially pin down the varroa touchs by surfacing them forestalling the touchs from re-entering the hive. For the first intervention 10 urtications were treated organically with 100 g of powdery frost sugar merely, which was applied utilizing a sugar dusting container over the top of the brood frames every bit covering the top bars of each frame and the Apis melliferas that may be possible bearers. Dusting the frames with frosting sugar efficaciously induces the Apis melliferas to prepare taking phoretic touchs in the procedure. Fakhimzadeh ( 2000 ) recommended with usage of screened underside boards may increase the efficiency of powdery sugar interventions ( Ellis et al, 20 09 ) . The varroa traps were left for 48 hours before remotion from each of the 10 urtications. Initially each trap was inspected for the presence of varroa and the figure of fallen touchs per settlement were counted and recorded. Fakhimzadeh ( 2000 ) stated that the mean mite autumn per hr was significantly greater ( P & lt ; 0.01 ) after using powdered sugar to honey bee settlements radically precipitating mite autumn ( Aliano & A ; Ellis, 2005 ) . Photo A Photo B Fig.5 Two different methods of how to use frosting sugar, exposure A the pulverization is sifted over the brood frames and exposure B the pulverization is swept over the frames to fall between ( Ellis et al, 2009 ) 2.2 frost sugar and half-brood frame For this intervention 10 urtications were treated utilizing 100 g of powdery frost sugar and. The half-brood frames per brood box incorporating the drone brood were removed, nevertheless the half-brood frames could merely be removed one time all the cells are capped which takes 21 yearss. Natural drone cells created beneath the half-brood frame were cut and removed. control ( no intervention ) The 10 control group settlements were left untreated but closely monitored throughout the summer to guarantee mite infestation degrees did non make a significant degree, accordingly on the 9/9/10 the 10 control urtications were dainty with ApiguardAÂ ® . ApiguardAÂ ® is a thyme camphor based gel which is available in aluminum trays incorporating 50 g, this is placed on the top of the brood frames, two trays of apiguard are required per hive. Thymol has been shown to hold a strong acaricidal consequence against V.destructor, environmental conditions influence gradual vaporization of the gel ( Lodesani & A ; Costa, 2008 ) . Harmonizing to Imdorf et Al ( 1995 ) merchandises incorporating thyme camphor should be applied at temperatures around 15-20AÂ °C, due to an addition in temperature the votality of the thyme camphor increases every bit good ( Lodesani & A ; Costa, 2008 ) . Warm climes consequences in rapid vaporization of volatile acaracides, thyme camphor has strong acaricidal a ctivity ( Palmeri et al, 2007 ) . Fig.6 Discussion The consequences collated from the three interventions suggests that utilizing frosting sugar pulverization is an effectual intervention to cut down the mite population degrees within the honey bee settlements, and under the control intervention touch degrees will bit by bit increase taking to high infestations of varroa. Eguaras et Al. ( 1994 ) revealed that at bantam mite population degrees, the touchs are able to reproduce more quickly within the hive. Therefore the touch may be able to counterbalance for population loss due to dusting by increasing its generative rate ( Ellis et al, 2009 ) . When the frost sugar was applied it was left for 48 hours, Fakhimzadeh ( 2000 ) checked the mite autumn 24 hours after intervention proposing that it is unknown how effectual the intervention was ( Ellis et al, 2009 ) . As the mite autumn is about instantaneous it would be more effectual to number the touch autumn after 20 proceedingss instead than go forthing it 48 hours. In drumhead dusting the bees with powdery sugar and taking the half-brood frame was found more effectual than dusting the bees entirely.