Marketing communication Assignment Example | Topics and Well Written Essays - 1750 words

Promoting correspondence - Assignment Example Stations developing disconnected advertising will incorporate the utilization of boards, open connection strategies, radio and TV media, mail requests and utilization of conventional print channels, for example, papers and magazines. With the utilization of the considerable number of components of showcasing blend (for example item, value, place, advancement and bundling), an organization can build up the IMC (Kotler, 2000). In this paper, the goal is to recommend IMC methodologies for McWendy’s, a neighborhood eatery serving cheap food to the network, to dispatch its items effectively. In inexpensive food retail chain organizations, where markets are developing to development and resistance is getting progressively wild, one may see of restricted chances. In any case, with lower passage and leave obstructions, it is conceivable to do well with another item dispatch, catching the monstrous extent of development and upper hands. It has been a critical worry in this setting advancement helps in giving a layout to arranging the improvement method (OECD, 2014). McWendy’s may investigate impassively at the poor guilty pleasure incentive. Moreover, the chain’s separated abilities in building up an assortment of items and dealing with its boss quality fundamentals could put this portion under McWendy’s reach. Purchasers of unadulterated indulgence may speak to a standard new target, a gathering that McWendy’s can reach with more excitement in its imaginativeness, which is again duplicated through the dispatch of the new item. To succeed, McWendy ’s may need to reconsider about improving the store understanding and satisfying the need of its purchasers, reachable through unrivaled taste, administration quality support and appropriate worry to supportability issues (Antonsson and et. al., 2011). The enthusiasm for solid groceries has expanded altogether in the previous not many decades, which has made another open door for McWendy’s. McWendy’s

A Crime of Compassion Essay

This lady isn't a killer. Barbara Huttmann is quite a while nurture who gave a man named Mac his desire to simply kick the bucket and not keep on anguish. Macintosh had terminal malignant growth, was on heaps of torment drug that wasn’t working and at an emergency clinic where the strategy was to revive any patient that quit relaxing. In any case, he beseeched her to prevent them from reviving him thus she did. What Huttmann did was not off-base. Macintosh reserved the privilege to kick the bucket with pride and not endure any more. The group would surge in after the code button is pushed, get the patient breathing once more, and leave the attendant to tidy the patient up. He would groan in torment and ask Huttmann to stop them unfailingly. Huttmann asked and begged the Doctor put a no code request on Mac yet declined due his convictions and medical clinic strategies. â€Å"We revived him fifty-two times in one month.† (Huttmann 344) Huttmann had been his medical attendant for six monthsâ which was long enough for her to know Mac, an all around regarded cop and his significant other Maura well. â€Å"It was additionally long enough to watch Maura’s change from a young lady to a worn down, beaten old lady.† (Huttmann 344) Maura has had enough as well. Maura stayed there for a half year and watched her better half fight this shocking infection and afterward needed to stay there and watch him endure as the medical clinic group kept on sparing him various occasions. The entirety of this is happening paying little mind to what the family said. This isn't what Mac and Maura needed for him. Despite Mac and Maura’s wishes they kept on reviving him everytime. Until Huttmann at last chose to do as the patient wished. â€Å"Nothing I have done in my 47 years has required such a great amount of exertion as it took not to squeeze that code button.† (Huttmann 345) She did it, Huttmann hung tight until she knew for certain Mac couldn't be revived once more, and afterward she pressed that button. Simply then Maura strolled in and asked â€Å"No†¦don’t let them do this to him†¦..for God’s sake†¦please no more.† (Huttmann 346) That is when Huttmann took Maura in her arms and helped her as well as could be expected. That is the point at which a few people concluded that Huttmann was a killer. Obviously she was not a killer. She was at long last doing as Mac and his family wished would be finished. Macintosh and Maura beseeched her enough to simply release him and be put out of the hopelessness and torment he and his family were experiencing. Obviously Huttmann needs to tune in to individuals direct these sentiments toward her. She made the right decision, she allowed Mac’s one final wish and didn't press that code button. Macintosh will no longer sufferâ because Huttmann chose to quit agonizing over the arrangements of the clinic and spotlight more on what the patient and his family needed.

America's response to the Flat World Case Study

America's reaction to the Flat World - Case Study Example Aside from World Trade Organization (WTO) and General Agreement on Tariffs Trade (GATT), the United States has gone into little exchange accords as a feature of their arrangement to seek after exchange advancement on multilateral, provincial and reciprocal fronts. Protecting ties with key accomplices empowers the United States to grow its previously blasting economy. It can overcome overwhelmingly little and creating economies through these exchange understandings (McMahon, 2006). Starting at 2005, America has gone into ten Free Trade Agreements. The primary exchange understanding is with Israel in 1985. This was trailed by Canada and Mexico which involves the North American Free Trade Agreement (NAFTA) which produced results in 2004. A facilitated commerce concurrence with Jordan became effective on December 17, 2001. Dealings for nothing exchange regions with Singapore and Chile, started in December 2000, have been finished. On January 21, 2003, the United States and Morocco declared their aim to arrange a facilitated commerce understanding, and on May 21, 2003, the United States and Bahrain reported such a goal (www.citizen.org/exchange/nafta, 2006) . It was then trailed by the organization with the nations, for example, Australia, El Salvador, Nicaragua and Honduras. A concurrence with Guatemala, the Dominican Republic and Costa Rica have passed congress and presently can't seem to be implemented. There are three additional understandings that are being co nsidered by congress, with Oman, Peru and Colombia. Talks are being finished with 11 more would be exchange accomplices, either reciprocally, as a feature of territorial arrangements or as individuals from customs association (McMahon, 2006). Facilitated commerce understandings (FTAs) are plans or settlements between nations to protect particular arrangements with deliberately significant nations. It can assist the organizations with entering and contend all the more effectively in the worldwide commercial center. In these sorts of understandings, this will help level the worldwide playing field and urge outside governments to receive open and straightforward principle making strategies, just as non-oppressive laws and guidelines (McMahon, 2006). FTAs additionally help fortify business atmospheres by dispensing with or decreasing levy rates, improving licensed innovation guidelines, opening government acquisition openings, facilitating venture rules, and significantly more. These arrangements might be bringing down or now and again end of duties and different obstructions on products. NAFTA for example, has set cutoff points for security and investigation of meats sold in the markets, new licenses for medications that rai sed its costs requirements on neighborhood government's capacity to zone against spread or harmful businesses; and end of inclinations for spending the expense dollars on U.S.- made items or privately developed food (Gruben,1997). Identified with this, global exchange is an essential piece of the U.S. economy, representing more than one-fourth of U.S. GDP and supporting in excess of 12 million U.S. employments, remembering 1 for 5 assembling positions. FTAs can be an impetus for quickening monetary development by permitting more prominent rivalry, empowering the arrangement

Definition Argument Essay Examples

Definition Argument Essay ExamplesThe definition argument is one of the most effective college essay writing techniques that you can use to get better grades and impress your professors. But if you're new to this technique, you may find it difficult to come up with solid and successful argument examples. Below, I've included some definition argument examples that you can use right away.One of the first things you need to do is be familiar with the meaning of the word 'define.' You need to know what it means in order to provide definitions for words that are commonly used in the English language. For example, we often say that a 'dog' is a four-legged animal that is domesticated, while we say that a 'computer' is a machine that has a processor. A dog is a dog and a computer is a computer. They are completely different animals!You should know that there are many other definitions to which you can add definition argument examples in order to give your essay a more complete meaning. By b eing able to identify these different types of definitions and by giving examples for each type, you can write an essay that will have a great impact on your reader. Here are some definitions that you can use.We all know that the dictionary defines the word 'definition' as 'a system of rules or specifications for doing something.' In this case, the dictionary defines the 'system' of rules or specifications as a set of rules that you can follow when doing something. The 'do' part of the definition would be doing something. The word 'specifications' would be the part of the definition that states a person's opinion about the system of rules.Another example of a definition that you can use in your argument essay examples is the term 'argument.' There are several definitions for the word 'argument' depending on the context in which it is used. In this case, the word 'argument' would be a disagreement between two people or ideas about a certain issue. These arguments are usually based on different ideas and concepts.Yet another definition of the word 'argument' comes from the common expression 'in everyday life, an argument is simply a quarrel.' In this case, the argument is a quarrel. There are two people who are having a heated argument in their lives. A 'swear' is the insult they use to insult each other by using words like 'son of a bitch,' 'dummy,' and other vulgar insults.The last definition for the argument that you will need to look at comes from the term 'reference.' A reference in this case is a piece of information that is valuable. These references include: common names for common objects, the meanings of words, and the meanings of common adjectives and adverbs. For example, the 'reference' that you would use in your argument essay examples would be the definitions of names for common objects like 'pineapple'flowerpot.'To sum up, by using these definitions and by providing examples of different definitions and meanings of words and phrases, you can easi ly come up with good definition argument essay examples. Follow these tips and you'll have a solid essay on your hands.

Blog Archive Diamonds in the Rough Managing Millions Through the MBA Investment Fund at Texas McCombs

Blog Archive Diamonds in the Rough Managing Millions Through the MBA Investment Fund at Texas McCombs MBA applicants can get carried away with rankings. In this series, we profile amazing programs at business schools that are typically ranked outside the top 15. Many MBA programs offer their students an opportunity to manage “real” money during their two years of study. Some schools give their students a few thousand dollars to work with, while others give their students a few million in endowment funds, but none offer as much as the  McCombs School of Business at the University of Texas at Austin, where students manage more than $17M (yes, we said $17  million!). Through the  MBA Investment Fund, L.L.C.â€"the first legally constituted private investment company managed by studentsâ€"students oversee funds contributed by more than 40 investors in the Growth Portfolio, Value Portfolio, and Endowment Fund. Each year, up to 20 students are selected  as portfolio managers through an application/interview process, and these students work with investment counselors on economic forecasting, risk management, and the pitching of stock and bond ideas, and then report to an advisory committee composed of faculty from the University of Texas’s dep artment of finance and members of the investment community. If you are interested in investment management, would you not want to be able to say, “I helped select stocks for a multimillion-dollar fund”? Share ThisTweet Diamonds in the Rough

The Omitted Chapter - Literature Essay Samples

The new American edition of the novel A Clockwork Orange features a final chapter that was omitted from the original American edition against the authors preference. Anthony Burgess, the novels author, provided for the new edition an introduction to explain not only the significance of the twenty-first chapter but also the purpose of the entire book which was the fundamental importance of moral choice. Burgess states that the twenty-first chapter was intended to show the maturation or moral progress of the youthful protagonist, Alex. The omission of the twenty-first chapter resulted, according to Burgess, in the reduction of the novel from fiction to fable, something untrue to life. Human beings change, and Burgess wanted his protagonist to mature rather than stay in adolescent aggression. The twenty-first chapter shows this change, and the chapter is important because it includes Alexs mature assessment of his own adolescence and shows the importance of maturity to moral freedom whi ch is Burgesss main point. Burgess has presented his definition of moral freedom in both his introduction and in his novel. This definition will be discussed and it will be shown how Burgess relates it to three kinds of clockwork oranges.Burgesss definition of moral freedom as the ability to perform both good and evil is presented by implication in his discussion of the first kind of clockwork orange. In his introduction, he states that if one can only perform good or only perform evil, then he is a clockwork orange meaning that he has the appearance of an organism lovely with colour and juice but is in fact only a clockwork toy to be wound up by God or the Devil or (since this is increasingly replacing both) the Almighty State. Burgess goes on to say, It is as inhuman to be totally good as it is to be totally evil. The important thing is moral choice. Evil has to exist along with good, in order that moral choice may operate. This hypothetical type of clockwork orange nowhere appea rs in the novel because Alex is neither totally good nor totally evil but a mixture of both. This remains true even after Alexs conditioning by the Government. It is true that the Government tries to make Alex totally good through conditioning; however, since it is a coerced goodness, against Alexs will, total goodness is not achieved.Burgess is correct when he states that evil has to exist along with good in order that moral choice may operate. He is not correct, however, when he states that it is inhuman to be totally good. He does not consider the possibility of totally good human beings that consistently choose good, either morally or amorally. One can have a perfectly good environment such as Heaven or the Garden of Eden where evil is only a possibility awaiting actualization by the free choice of totally good beings such as Lucifer the archangel or Adam the first man. Good beings may cause evil, and moral freedom only requires that one knows a possibility is evil before one ch ooses it. Only then can moral guilt be valid. If beings can only choose good or only choose evil, then they do not have moral freedom and the concepts of reward and punishment do not apply. Burgess calls such beings clockwork oranges and says that they would be inhuman. Personally, I wouldnt use the word inhuman. I prefer the word amoral and believe that it is possible to have amoral humans who are still free. Such humans would not be clockwork toys that have no free choices. They would be created beings with plenty of free choices but no moral ones. In other words, the ability to do evil is missing or removed. All choices would be amoral. Such, I believe, will be the state of those humans who enter Heaven. There will be no sin and suffering in the future Heaven because I think that God will remove the possibility of sin and suffering. Only amoral good will be possible. This is a personal opinion which I think the Christian scriptures allow.Although Burgess considers one kind of clo ckwork orange inhuman, he does allow for another kind of clockwork orange that is human. Burgesss little Alex is a clockwork orange until he reaches maturity in the twenty-first chapter. Stanley Hyman, a literary critic, provided an afterword for the original American edition of A Clockwork Orange. In it he states that Alex always was a clockwork orange, a machine for mechanical violence far below the level of choice. One must remember that this afterword was written for an edition in which the important twenty-first chapter was missing. In that chapter, Alex himself states: Youth must go, ah yes. But youth is only being in a way like it might be an animal. No, it is not just like being an animal so much as being like one of these malenky toys you viddy being sold in the streets, like little chellovecks made out of tin and with a spring inside and then a winding handle on the outside and you wind it up grr grr grr and off it itties, like walking, O my brothers. But it itties in a st raight line and bangs straight into things bang bang and it cannot help what it is doing. Being young is like being like one of these malenky machines. Alex goes on to apply this condition to his own hypothetical son and says that even if he explained this condition to him, he wouldnt understand or want to understand. He would probably end up killing somebody and Alex wouldnt be able to stop him any more than he would be able to stop his own son. And this repetition of youthful, clockwork aggression would continue until the end of the world. This repetition is compared to someone, like God, continuously turning an orange in his hands. Also, for the perceptive reader, it is compared to the repetition of the phrase whats it going to be then, eh? which begins the first chapter of each part until Alex states his intention of finding a wife to mother his son which is like a new chapter beginning. He then concludes, Thats what its going to be then, brothers, as I come to the like end of t his tale. Alex grows up and becomes morally responsible. He is no longer a human clockwork orange.Alex was also a clockwork orange after being conditioned in prison. In other words, he was a clockwork orange in two different senses at the same time. But this conditioning will be addressed later, after we examine the state of his being a clockwork orange by nature. Alexs adolescent state was not a case of total evil which Burgess calls an inhuman type of clockwork orange. Immature Alex was a mixture of good and evil possibilities with evil taking the upper hand. He liked the good of classical music even if he associated it with the evils of violence. What made Alex a type of clockwork orange was his lack of a moral sense of obligation that made him bang straight into things as he put it. Burgess defines this lack of moral obligation in Part One, Chapter Four, where Alex says he does evil because he likes it just as some people do good because they like it. According to Alex, what cau ses good or evil is desire. There is no sense of moral obligation or the possibility of moral guilt hovering over Alex when he chooses evil. He chooses evil because he likes it, nothing more. Instead of choosing good by a sense of moral obligation, his behavior is conditioned by his desires and in that sense he is a clockwork orange. One understandable complaint that may be raised against the novel is the fact that Alex appears to know that what he is doing is evil because he says so. He associates himself with the bad shop. So how can it be said that he lacks a sense of moral obligation and, therefore, lacks moral freedom? The only answer I can give is that maybe the immature Alex had no personal sense of obligation even if he knew that his behavior was called bad or evil by his society. This interpretation would save Burgess from an apparent contradiction by having Alex associate his youth with a wind-up toy which is the opposite of moral freedom. But this interpretation is weak b ecause Alexs sarcasm throughout the novel implies that he really believes that some of his behavior is evil and he occasionally feigns sincerity to social authorities in order to better his condition. Also, Alex appears on occasion to sincerely protest the evil of others and on one occasion even calls his conditioning against classical music a sin. So, one is left with what appears to be a contradiction and the twenty-first chapter does not seem to resolve it. Perhaps a deeper analysis of this novel will.The adolescent Alex was operating under what Burgess in his introduction calls Original Sin. Original sin is the natural and repetitive violence that occurs under the providence of God and will continue until the end of the world, as the mature Alex points out. The term Original Sin is theological and refers to Adams first sin and its effects as inherited from his descendants. The doctrine states that everyone inherits a sinful nature and physical death as a result of Adams sin. The re are differences of opinion among Christians as to whether Adams guilt was also imputed to his descendants. Those who follow the tradition of John Calvin (1509 1564) hold that all are guilty with Adam for their sinful natures. On the other hand, those who follow the tradition of Jacobus (or James) Arminius (1560 1609) hold that a sinful nature and physical death are inherited from Adam but guilt occurs only from a personal choice to sin which is possible only after one reaches an age of moral accountability.There is a third tradition, following Pelagius (360 420), that denys original sin altogether. This tradition is referenced in Burgesss introduction when he mentions his own Pelagian unwillingness to accept that a human being could be a model of unregenerable evil. This reference is a bit misleading because Burgess seems to agree with the idea of original sin shared by both Reformed Calvinists and Arminians and is merely disagreeing with the idea of unregenerable evil. Aside from the question of guilt, both Calvinists and Arminians agree that all humans inherit a sinful nature that is played out automatically in youth until the time when maturity brings moral perception which does not remove original sin but at least checks it. One thing that is debatable is when youths in general become morally perceptive. Burgess seems to say that it occurs at around eighteen years of age, the time when Alex starts reflecting and changing his ways in chapter twenty-one. But irregardless of the age, the point is that it does occur and naturally so. It is not something that is freely chosen. Moral freedom is possible only after moral perception is given by God. Only God, not humans, can create moral freedom.The third type of clockwork orange is the one which Alex undergoes when he is conditioned by the Government against certain desires for violence and classical music. This type of clockwork orange is easily confused with the one previously discussed because of differi ng definitions of moral freedom. Some think that doing what you desire is moral freedom whereas others, like myself, think that doing what you know you ought to do is moral freedom. Desires can be good or evil, so the difference is between doing what you feel verses doing what you know is right or wrong. I reject the Reformed Calvinist position which holds that the will always chooses according to its strongest inclination at the moment. I believe that the will can reject its strongest inclination if it knows that it is wrong. Only then is one morally free. To be moved by nothing but desires is to be a clockwork orange as Alex was before he became morally responsible.Mortimer J. Adler, a contemporary American philosopher, in his Philosophical Dictionary, distinguishes three fundamental types of freedom. One type is circumstantial freedom. This is the freedom to do as one pleases. Alex loses his ability to do certain things he wants to do because he is conditioned to feel physically sick whenever certain things are desired. What makes this type of clockwork orange so interesting and controversial is the fact that circumstantial freedom is the type of freedom that the Government restricts whenever it locks up somebody for breaking the law. Prisons are intended to restrict circumstantial freedom so that murderers and rapists, for example, cant murder and rape any more. But, as the novel shows, this is no guarantee against crime in the midst of punishment. A man is murdered in prison. So, the Government in the novel moves this restriction of circumstantial freedom from the physical to the psychological realm by the use of conditioning. Alex becomes a walking prison! He is conditioned by physical sickness to refrain from fulfilling the evil desires he wants to fulfill.The Governments move from the physical to the psychological realm raises the question of whether moral freedom, which occurs in the psychological realm, can be removed. This question is valid even wit hout considering whether youthful Alex, before his conditioning, had moral freedom or not. The novels prison chaplain, and possibly Burgess also, was terribly worried that such conditioning could remove the possibility of moral choice. I, however, do not think it can. Moral pain (felt guilt) is different than physical pain. Alex, apparently, didnt feel any moral pain when he indulged in ultra-violence. But even if he had, such guilt would not be strong enough to stop him from performing acts of violence. On the other hand, his conditioning, based on physical pain, did stop him from performing acts of violence. My contention is that moral freedom could co-exist with the conditioning because moral freedom does not require physical performance as much as mental assent, even if the mental assent results in physical sickness. Also, since only God can give moral freedom, only he can remove it.None of the previous observations, however, should be taken as consenting to psychological or beh avioural conditioning. The intent was only to emphasize the difference between moral and circumstantial freedom. The moral protest to such conditioning is based on the fact that no human has the right to say who should be conditioned and who shouldnt as if some humans (like Doctors Brodsky and Branom in the novel) are morally perfect. As Alex points out, the ones who made the films he had to watch are just as bad, if not more so, than the criminals performing the gruesome acts in the films. Why should he have to be sick when watching those films when Brodsky and others sit around and say how excellent the whole thing is. This, I believe, is the novels most powerful point. It basically states that there are no morally perfect humans since original sin infects everybody and willful sin is still possible. Human governments cannot make individuals morally perfect (a true Christian as Dr. Brodsky said) so they shouldnt try. Attempts to do so will only result in a conditioned type of cloc kwork orange, a coerced goodness, and not a natural or chosen one. It is the mutual responsibility of God and the individual to reach moral perfection; the one giving moral freedom and removing original sin and the other rightly exercising that freedom to include acceptance of Gods forgiveness for willful sin.

The Principles Of A Reagan Conservative, Dr. Paul Kengor

In his 2014 book 11 Principles of a Reagan Conservative, Dr. Paul Kengor laid out the foundational beliefs of the Reagan presidency. Of importance to the relevance of Reagan and the current political climate are the principles related to social conservatism: faith, family, and the sanctity and dignity of human life.(1) Those principles formed one leg of Reagan’s three-legged philosophy of conservatism. Many of the same principles form the core of the current conservative wing of the Republican Party, but demographics within the United States have changed the relevancy of the principles. Understanding the political climate and demographics of the 1970s and 1980s in relationship to social conservatism and projecting the demographics and political climate of the 2018 mid-term election will determine the efficacy of the message of social conservatism for the current electorate. 107 lines Economically the 1970s proved to be a turbulent time for the United States. The U.S had been involved in a long and unpopular war in Vietnam since 1965. In 1968, Richard Nixon defeated Democratic Vice-President Hubert Humphrey in one of the closest elections in U.S. history (REF). Nixon eventually achieved a peace agreement to end U.S. involvement in Vietnam, but domestically, his policies damaged the economy. In 1971, Nixon imposed wage and price controls in an attempt to curb inflation, ended the U.S.’s last ties to the gold standard, effectively devalued the dollar, and imposed a 10

Columbia College (Missouri) Admissions Costs and More

With open admissions, Columbia College is a generally accessible school for students who have successfully completed a college preparatory high school curriculum. Students have the opportunity to send in high school transcripts, SAT or ACT scores, and a completed application form. While a campus visit is not a required part of the application process, it is strongly encouraged. Students interested in Columbia College should check out the schools website, and they are welcome to contact the admissions office with any and all questions. Note that Columbia College is one of the many schools to adopt the free Cappex Application, so there is no financial barrier to applying. Admissions Data (2016): Columbia College Acceptance Rate: -  Columbia College has open admissionsTest Scores -- 25th / 75th PercentileSAT Critical Reading: - / -SAT Math: - / -SAT Writing: - / -Whats a good SAT score?ACT Composite: - / -ACT English: - / -ACT Math: - / -Whats a good ACT score? Columbia College Description: Columbia Colleges main campus is located in Columbia, Missouri. The school has 36 extended campuses spread across 13 states and Cuba. The college was founded in 1851 as Christian Female College. In 1970, the College went from being a 2-year, all-female school to a 4-year coeducational institution.   Academically, Columbia College offers courses and degrees ranging from art to business to nursing; the majority of degrees offered are Bachelors degrees. However, in 1996, Columbia began offering Masters degrees, with course available in the evening for students interested in an MA in Teaching, an MBA, and an MS in Criminal Justice. On the main campus, academics are supported by a 12 to 1 student / faculty ratio.  On the athletic front, the Columbia College Cougars compete in the National Association of Intercollegiate Athletics (NAIA) in the American Midwest Conference. The most popular sports include basketball, cross country, soccer, and softball. Enrollment (2016): Total Enrollment: 16,413  (15,588 undergraduates)Gender Breakdown: 43% Male / 57% Female41% Full-time Costs (2016  - 17): Tuition and Fees: $20,936Books: $1,164 (why so much?)Room and Board: $6,302Other Expenses: $3,776Total Cost: $32,178 Columbia College Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 79%Percentage of New Students Receiving Types of AidGrants: 76%Loans: 52%Average Amount of AidGrants: $7,053Loans: $6,052 Academic Programs: Most Popular Majors:  Business Administration, Accounting, Marketing Management, Criminal Justice, Psychology, History Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 57%4-Year Graduation Rate: 29%6-Year Graduation Rate: 30% Intercollegiate Athletic Programs: Mens Sports:  Golf, Soccer, Basketball, Track and Field, Cross CountryWomens Sports:  Softball, Track and Field, Basketball, Volleyball, Cross Country, Soccer, Golf Data Source: National Center for Educational Statistics Columbia and the Common Application Columbia College uses the  Common Application. These articles can help guide you: Common Application essay tips and samplesShort answer tips and samplesSupplemental essay tips and samples If You Like Columbia College, You May Also Like These Schools: Lincoln University: ProfileCollege of the Ozarks: Profile  Harvard University: Profile | GPA-SAT-ACT GraphDrury University: Profile  Truman State University: Profile | GPA-SAT-ACT GraphUniversity of Missouri: Profile | GPA-SAT-ACT GraphStephens College: Profile | GPA-SAT-ACT GraphWestminster College: Profile  Fontbonne University: Profile  University of Missouri - Kansas City: ProfileWashington University in St. Louis: Profile | GPA-SAT-ACT Graph

Jazz Essay - 746 Words

The Jazz Anecdotes by Bill Crow covers in detail about the History, definition, figures and in general in depth understanding of Jazz music. Its Impossible to describe and name all the figures in a two page short essay, but Ill do my best to fit as much as possible. According to the book: at first, the idea of pep and having a good time which was a Victorian morality against rebellion mentality shaped the idea of jazz. It became a rich and formal tradition of American music. Ragtime which was an African style of music and was played by piano influenced the creation of jazz by African American. The first group ever to play jazz were; Tom browns band from Dixie land in South in 1916. Their Idea was just Musical literacy, they couldnt†¦show more content†¦At that time Kid Ory was the first African American in 1922 to record instrumental Jazz. Some of the famous figures of that era were; Sidney Bechet, which was one of the greatest Jazz musicians who moved to Europe and started the jazz there. Another famous figure was James P Johnson The father of Harlem Strides who was classically trained composer. Some of the other key figures of that era are as follows: Buddy Bolden was one of the very first jazz players ever who invented the big 4 beat. Bunk Johnson who played modern jazz until way after into 40s but never recorded his music. Freddie kippered helped spreading the New Orleans jazz. Joe king oliver who was one of the key figures and also was the mentor of the Legendary Louis Armstrong. Louis Armstrong is one the most influential jazz icons of all time. He was born in August of 1901, but claimed that he was born on July 4th of 1900. He started his career as cornet player at an early age. In 1919 he played with river boat band lead by Fate marable. Although they were all African American but they played for white audience. Then from new Orleans Louis moves to chicago to unite with King Oliver. Thats when he became second cornetist at the lincoln gardens. In 1925 he changed from cornet to trumpet and he recorded the hot 5s and hot 7s Master pieces untill 1929 which gained much respect for the genre of Jazz. Other famous people whoShow MoreRelatedEssay on Jazz2018 Words   |  9 PagesJazz Jazz is a very intriguing musical style. Jazz music gives the musician space to improve his/her ideas to the world by using their knowledge of swinging rhythms, scales and chords. I believe that musicians only play jazz for the love of it. Not all jazz musicians become millionaires. Listening to the radio today makes me feel sick to my stomach because I can never hear any new rock band or rap group come up with new and original songs. They either sing about their girlfriend dumping them orRead MoreEssay on Jazz3014 Words   |  13 Pages Early Jazz The earliest easily available jazz recordings are from the 1920s and early 1930s. Trumpet player and vocalist Louis Armstrong (quot;Popsquot;, quot;Satchmoquot;) was by far the most important figure of this period. He played with groups called the Hot Five and the Hot Seven; any recordings you can find of these groups are recommended. The style of these groups, and many others of the period, is often referred to as New Orleans jazz or Dixieland. It is characterized by collectiveRead More Jazz Essay1045 Words   |  5 PagesJazz John F. Szwed resides in Connecticut, and he is currently a professor of anthropology, African-American studies, music, and American studies at Yale University. He has written seven books on music and African-American culture and numerous articles and reviews on similar subjects. Szwed has received honors including a Guggenheim Fellowship and a Rockefeller Foundation Humanities Fellowship. Knowledge of jazz has fallen far behind its development. Most people do not know the facts onRead MoreEssay on All That Jazz1115 Words   |  5 Pages(formula) for the successful organization and development of an argumentative essay as well as the framework for a formal outline that you can and should use for each of your essays. Print out the final pages and fill in the info by hand so that you can see how your body paragraphs are organized. Note though, that your essay might have more than four body paragraphs. 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Ragtime, an Afro-American music that first appeared in the 1890s, was composed for the piano, and each rag is a composition with several themes. The leading ragtime composer was Scott Joplin. The first improvising jazz musician was the cornetist Buddy Bolden, leader of a band inRead More Jazz Age Essay1241 Words   |  5 Pagesmusicians were involved, from Louis Armstrong to Duke Ellington. The Jazz movement affected United States history and the future music industry in a variety of ways. Initially, the first jazz is said to have been played by funeral bands that wailed music full of soul and sadness as the followed horse drawn hearses down the streets of New Orleans. It was blues music though (Winfield 157). Many historians mark the start of the â€Å"Jazz Age† on November 12, 1917- the day the Department of the Navy closedRead More Early Jazz Essay1136 Words   |  5 Pages Early History of Jazz nbsp;nbsp;nbsp;nbsp;nbsp;Jazz is a style of music that began and has been revolutionized within the United States. Jazz music first appeared in the city of New Orleans and eventually moved onto Chicago, St. Louis, Kansas City, and New York City. Jazz unites different elements of African, African- American, religious, brass brand, and blues style of music. The music of Jazz, and its changes through the years, is now a form of music that is known and respected throughoutRead MoreEssay about Jazz1400 Words   |  6 Pages Jazz nbsp;nbsp;nbsp;nbsp;nbsp;Jazz is a type of music developed by black Americans about 1900 nbsp;nbsp;nbsp;nbsp;nbsp;and possessing an identifiable history and describable stylistic evolution. It is rooted in the mingled musical traditions of American blacks. More black musicians saw jazz for the first time a profession. Since its beginnings jazz has branched out into so many styles that no single description fits all of them with total accuracy. Performers of jazz improvise withinRead Morejazz dance Essay2756 Words   |  12 PagesThe varieties of jazz dance reflect the diversity of American culture. Jazz dance mirrors the social history of the American people, reflecting ethnic influences, historic events, and cultural changes. Jazz dance has been greatly influenced by social dance and popular music. But, like so much that is â€Å"from America†, the history of jazz dance begins somewhere else. The origins of jazz music and dance are found in the rhythms and movements brought to America by African slaves. The style of African

Physical Activity And Nutrition Of People Who Were...

Tatiana Lewis April 20, 2017 Applied Nutrition Article Critique This purpose of this research is to improve understanding of physical activity and nutrition of people who were previously diagnosed with prostate or breast cancer. This study was created because â€Å"Many people who are diagnosed with either breast or prostate cancer are interested in optimizing their health via lifestyle behaviors.† (Steinnagel, Morris, Laasko) It is said that healthy diets and frequently exercising may reduce the risk of developing prostate or breast cancer. The authors stated, â€Å"There is a lack of definitive evidence regarding recommended diets for cancer survivors to optimize physical health and prevent recurrence and mortality, but there is a general†¦show more content†¦In the present study, potential predictors of health behaviors from Commonsense Self-Regulating Model and Trastheoretical Model were tested for connections between nutrition and physical activity and behaviors after being diagnosed with breast cancer and prostate cancer. Hypothesis One, predicted that better guidelines for physical activity and nutrition would be associated with Commonsense Self-Regulation Model, this includes higher personal control, higher treatment control, and lower emotional representations. Hypothesis Two, predicted that more physical activity and better nutritional adherence would be associated with Transtheoretical Model. People who participated in this study, were previously diagnosed with breast or prostate cancer. They were either receiving treatment or just finished. This was because the research had to be measured within the last seven days via the International Physical Activity Questionnaire, and this was in concordance with national dietary guidelines. After being approved by the university, the Human Research Ethics Committee of breast cancer and prostate cancer supported groups in South-East Queensland, Northern New South Wales, and Australia. The people were then contacted via email and phone to follow up on parti cipation. Survivors could then either choose an in-person visit, surveys, online participation, or a combination of these methods.Show MoreRelatedMy Life At The High School1257 Words   |  6 Pagesto experience, hundreds of her kids’ sports games to attend, and thousands of days left to educate the next generation, yet those opportunities were taken away in the blink of an eye. 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TheRead MoreSexually Transmitted Diseases35655 Words   |  143 Pages 49-54 Water 55-68 Food 69-71 Other biomolecules of life 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 Structures and functions 133-137 Microbes 148-150 OnionRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesMacintosh are registered trademarks of Apple Computer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. 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Essay about Employee Benefits Required By Law - 6718 Words

Employee Benefits Required by Law nbsp;nbsp;nbsp;nbsp;nbsp; The legally required employee benefits constitute nearly a quarter of the benefits package that employers provide. These benefits include employer contributions to Social Security, unemployment insurance, and workers’ compensation insurance. Altogether such benefits represent about twenty-one and half percent of payroll costs. Social Security nbsp;nbsp;nbsp;nbsp;nbsp;Social Security is the federally administered insurance system. Under current federal laws, both employer and employee must pay into the system, and a certain percentage of the employee’s salary is paid up to a maximum limit. Social Security is mandatory for employees†¦show more content†¦It is possible for an individual who dies or becomes totally disabled at an early age to be classified as fully insured with less than 40 quarters. To receive old age insurance benefits, covered individuals must also meet the test of retirement. To meet this test, persons under 70 cannot be earning more than an established amount through gainful employment. This limitation of earnings does not include income from sources other than gainful employment such as investments or pensions. Social security retirement benefits consist of those benefits which individuals are entitled to receive in their own behalf, called the primary insurance amount, plus supplemental benefits for eligible dependents. These benefits can be determined from a prepared table. There are also both minimum and maximum limits to the amount that individuals and their dependents can receive. nbsp;nbsp;nbsp;nbsp;nbsp;The Social Security program provides benefit payments to workers who are too severely disabled to engage in gainful employment. In order to be eligible for such benefits, an individual’s disability must have existed for at least 6 month and must be expected to continue for at least 12 months. Those eligible for disability benefits must have worked under Social Security for a t least 5 out of the 10 years before becoming disabled. Disability benefits, which include auxiliary benefits for dependents, are computed on the same basis as retirement benefits and are converted to retirementShow MoreRelatedEmployee Benefit Package for Bostic Colleges Inc.879 Words   |  4 PagesEmployee Benefit Package for Bostic Colleges, Inc. Since its onset in 1966, Bostic Colleges, Inc. has provided quality college education to non-traditional students. This could not have been possible without the dedication and hard work of high quality employees. It is with these individuals in mind that Bostic Colleges has decided to revamp its benefit package. 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With indirect compensation, benefits are supplied by employers, and nonfinancial compensation includes recognition, rewarding jobs, and flexible work hours in order to accommodate each person’s ownRead MoreTexas Labor Code Anti Discrimination Provisions1467 Words   |  6 PagesTexas Labor Code Anti-Discrimination Provisions Texas has its own laws for employment discrimination but employers who abide by the federal statute will be safe under the Texas state law as well. The reason for this is that the Texas Labor Code Anti-Discrimination Provisions are parallel with the Federal Discrimination guidelines. However, there is a trend throughout cities and counties within America that allow these local municipalities to have their own ordinances. In Texas, local government canRead MoreBenefits For Part Time Workers1162 Words   |  5 Pages Case Study 3: Benefits for Part-Time Workers Ken Davis Liberty University Introduction In this weeks’ case we have Jackson, Smith and Henderson (JSH) Certified Public Accountants (CPA) one of the fastest growing CPA firms in the area. The firm has â€Å"just under 100 employees† (Martocchio, 2015, p.260) of which two have requested part-time statues. The firm had already considered hiring additional part-time workers, consequently the firm need to make a Human Resource (HR) decisionRead MorePregnancy Discrimination Essay543 Words   |  3 PagesDiscrimination There are many issues to consider in pregnancy discrimination. The well-being of the child, the well-being of the mother, employer/employee relations, as well as gender issues. There are however several State and Federal laws that protect people against pregnancy discrimination. Two of the Federal laws are the Pregnancy Discrimination Act and the Family and Medical Leave Act. The Pregnancy Discrimination Act was an amendment to title VII of the Civil Rights ActRead More Workers? Compensation Essay788 Words   |  4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Workers’ compensation is meant to protect employees from loss of income and to cover extra expenses associated with job-related injuries or illness. Accidents in which the employee does not lose time from work, accidents in which the employee loses time from work, temporary partial disability, permanent partial or total disability, death, occupational diseases, noncrippling physical impairments, such as deafness, impairments suffered at employer-sanctioned events,Read MoreSample Resume : Recruitment And Selection1612 Words   |  7 Pages Job Description Job Identification Title: Benefits, Wellness and Accessibility Offer Job category: Full-time Department: Human resources Reporting relationship: Reports directly to human resource Physical location: Head office Toronto Safety hazards: None Summary The benefits, wellness and accessibility officer is required to perform the executive-level tasks of reviewing and processing benefits and wellness claims. The officer is required to maintain Updated records of all applications

South Churchbridge Rural Telephone Company Limited

Question: Discuss about the South Churchbridge Rural Telephone Company Limited. Answer: Limited Liability Company Constitution Statute, Title Name, Duration and Purpose of Article One Name. The legal person is called COSECK LIMITED LIABILITY COMPANY can also be called by the short name CLLC .The objective of the company is to engage in the wider and general import and export of all goods related to electric and electrical products and other similar activities. (Constitution and by-laws of the South Church bridge.( Rural Telephone Company Limited, i.e.). Company Consent The consent form is both the directors and shareholders consent form. The companys final step is to take the incorporation process when submitting the directors and the shareholders forms of consent. The shareholders consent form may be signed by one of the shareholders to represent the general class of the shareholders. Holder assumes the quality of the establishment of the company and the factors affecting the right decisions must be recorded in the book of legalized acts in accordance to Article 40 of Decree Law number 21621 Items to be considered in consent letter Provide for the application of benefits by observing the provisions of decree Decide on the formation of reserves faculty Appoint and replace managers and liquidators Provide investigations, audits and balances Amendment of the Statute Increase or decrease the capital Change in the name, subject and address of the company Transform, merge, spin off, dissolve and liquidate the company Decide on all other matters requiring the interest of the company Internal Management Management is the organ responsible for the administration of the company. Internal Management is formed by the following: - The General Manager, Owner or Manager, if the General Manager is occupied by the Holder; - The Sub Manager; - The Regional Managers; - Managers are individuals with the capacity to contract design and hire the Contractor (Dine and Koutsias, 2007). The first General Manager by operation of the law is stated in the primary transitional provision of these minutes .The term of office of management is indeterminate. The Contractor shall determine the remuneration amount of use. Share register including a class of redeemable preference shares A share register contains the following items, the specific allotment date or share issue date, the number of given class of shares, each share numbers allotted, share certificate and whether or not they are fully paid up, unpaid and the amount of money paid. In this case, the shares allotted are 1,500,000 shares. The class is fully paid ordinary shares with redeemable preferential snares making 10% of the total number of shares. The date of allotment is the establishment day of the company which is 12/05/2016. (Hannigan, 2009). Sec 124 of Corp Act This section gives the right to accompany the legal capacity as an ordinary individual of the country of Australia and includes the right to make any agreement. It is reinforced by article 125 which states that performance of an agreement shall not be deemed invalid only because it supersedes the constitutional power of the company. Sec 129 It states that assumptions which can be made in presiding sec 128 is that replaceable rules and guidelines together with the constitution have complied with any person holding office of the director, chairman or company secretary, any other officer or agent in conducting performance duties which are proper. Guide on documents duly executed with or without a company seal. Sec 588M It gives guidelines on insolvent trading relating to recovery of compensation from the loss. The directors of the company can incur a debt acquired by the company and can be sued by the creditors for the same. The company can finally be wound up due to insolvency. It further continues to say that whether the director has been charged or not for the offence, a civil suit can be instituted for recovery from him References Constitution and bylaws of the South Churchbridge Rural Telephone Company Limited.(n.d.). [Saltcoats, Sask.?]: [The Company]. Dignam, A. and Lowry, J. (2009).Company law. Oxford: Oxford University Press. Dine, J. and Koutsias, M. (2007).Company law. Basingstoke: Palgrave Macmillan. Hannigan, B. (2009).Company law. Oxford: Oxford University Press. Lettau, M., Ludvigson, S. and Ma, S. (n.d.).Capital share risk and shareholder heterogeneity in U.S. stock pricing. Mutuals' Redeemable and Deferred Shares Bill [HL]. (n.d.). .

Economics for Tax Incentives and Implementation - myassignmenthelp

Question: Discuss about theEconomics for Tax Incentives and Implementation. Answer: Introduction. Currently, Australia unemployment stands at 5.6 % as of August 2017 following the creation of 54200 employment opportunities. The average unemployment rate in Australia since the year 1978 and 2017, is 6.9 % (Trading Economics 2017).Predominantly, most economies experience unemployment spells and Australia is no exception. The commonest types of unemployment in Australia are structural, frictional, cyclical, seasonal, youth unemployment, underemployment, long-term unemployment and mature person unemployment among others. Theres structural, cyclical and frictional unemployment. Further, there s long-term, youthful unemployment, indigenous and older persons unemployment in Australia. However, the Australian government has implemented measures to help eradicate unemployment rates in its various states, education, training, tax incentives and implementation of expansionary fiscal and monetary policies has helped reduce unemployment. In addition to long-term unemployment, there is underemployment in the Australian states which basically implies there's need for more full-time jobs as opposed to part-time jobs thus the need for the Australian government to advocate for and promote full-time jobs. There s need for flexibility of working hours. Furthermore, the older population in Australia faces unemployment due to their aging disadvantages which require government intervention through anti-age discriminatory practices. Following the closure of major industries in Australia such as the car manufacturing industry, most workers were rendered jobless hence the need for industry diversification and transition agencies to help laid-off workers get back into employment. By and large, the Australian government has tried to create and sustain employment opportunities though much needs to be done, both by the government and the private stakeholders. Source: Trading Economics, Unemployment In Australia Noteworthy, there's youth unemployment in Australia which is contributed by the fact that they lack experience which some employers look for in potential job seekers. Notably, the Australian youth unemployment levels have risen to 13.5 percent with the underemployment rate of 18 per cent which is considered the highest it has been in forty years of Australian history (Davidson 2017).According to the Generation stalled Report, youth between the ages of 15-24 face the highest unemployment rates. Specifically, there were 650000 unemployed youths in February 2017 unemployed and under-employed. The youth are disadvantaged when it comes to jobs due to the transition from education to the workplace and are equally hard hit with the recession (Borland 2014).Particularly in May 2012, youth unemployment rate stood at 18.8 percent for youths between the ages of 15-24 years old. In addition, there's long-term unemployment facing both the youth and old persons in the Australian states (Economy watch 2010).For most laid-off workers, commonly resulting from the decline of industries, lack of transition into other sectors of the economy could render them long-term unemployed hence the need to diversify the economy.Older workers in Australia face unemployment due to the fact that most employers prefer energetic workers thus rendering mature-aged workers to face long-term unemployment(Wilson 2013).According to the Australian Bureau of Statistics, about one-third of unemployed matures aged people believe they are unemployed due to their age which is a discriminatory practice.Specifically,140000 persons aged between ages 50 and 64 are unemployed. Also, the increased number of migrants has contributed to the rise of the unemployed population in Australia(Economy watch 2010).The fact that youths and immigrants are new into the labor market makes it hard for them to be immediately employed thus the need to create more employment opportunities and job placement centers to help them get employed quickly.The increase in the number of immigrants into Australian states increases the demand for jobs and given the fact that most Australians are facing unemployment, there's bound to arise in the number of unemployed persons hence the need for more employment opportunities.The Australian government needs to create an enabling environment for investments so as to lure investors both foreign and domestic to expand the Australian employment opportunities. Moreover, underemployment is another challenge facing the Australian economy. According to the Roy Morgan research statistics, over1.28 Australians were underemployed as at May 2017 which translates to 9.8 percent of the employed population.Underemployment is due to the increased number of part-time jobs as compared to full-time jobs(Morgan 2017).Typically, the unemployed population refers to persons looking for work or for more work.More than 1.1 million Australians are underemployed according to the Australian Bureau of Statistics(Patty 2017.Structural underemployment has plagued the Australian industry.Through the creation of more permanent employment opportunities, both unemployment and underemployment figures will significantly reduce. Causes of Unemployment. The Australian unemployment rates are based on various factors. The decline of various industries has created massive unemployment spells. For instance, the closure of car manufacturing plants in Australia translated into massive layoffs. The Toyota, Holden group of companies closure of their manufacturing plants led to many workers being laid off. Moreover, the lack of other diversified industries to absorb the retrenched and laid off workers widens the gap for the underemployed thus the need to boost the existing and diversify the industries(Adelaide 2015).Predominantly, the recession is the commonest cause of unemployment whereby due to slow or declined economic activity workers are laid off. During the recession, there s less economic activity,low investment which would promote layoffs. Moreover, immigration creates unemployment in the sense that there's a scramble for the already existing jobs with the increase in the number of job seekers. Typically, an increase in the number of people seeking jobs should be met with equal employment opportunities. Immigrants are new job seekers in the Australian economy thus it takes time for them to be absorbed into the Australian labor force(Sebastian 2015).The uncontrolled flow of immigrants is likely to flood the Australian labor market and rendering indigenous Australians jobless. Usually, migration of labor is due to search for greener pastures. There s need for strict immigration laws to control the influx of immigrants into Australia and creation of more employment opportunities. Largely, technological advancements have been incorporated into the labor market industry due to its fast, large volumes and efficient outcomes thus rendering some workers irrelevant in some industries. In addition, the expansion of multinationals from Australia has denied some Australians employment opportunities. In most cases, multinationals are expected to employ more workers from the host country as opposed to home country thus creating employment opportunities for foreign nationals as opposed to indigenous Australians. Offshoring has largely contributed to the high unemployment levels in Australia. There s need for more local investments to create and expand employment opportunities for the Australian population. Solutions for Unemployment Primarily, increased economic activity is likely to create and maintain jobs thus eradicating the unemployed population. In the event that there s a conducive and enabling business environment, most investors are likely to operate in Australia thus creating jobs for the Australian population. Further, there s need for domestic stimulated demand for goods and services to create the gap for employment and economic activity which sustains employment opportunities. Regarding youth unemployment, there's need for the Australian government to implement target programs which are aimed at preparing the youths for the labor market (Borland 2014).Further, there need to invest more in placements and corporate-based training. Further, it is imperative for there to be a partnership between educational institutions and the corporate world to provide the learners with the requisite skills for the labor market. In addition, the Australian government ought to incorporate industry based education partnerships with the corporate world for the benefit of the future task force. Also, the education curriculum for learners should conform to the labor market requirements so that the learners are adequately prepared for the job market once out of educational and training institutions (Chohan 2016).There need to prevent over qualification of the youthful labor force for the Australian job market. There s urgent need for learners to choose courses and careers based on the jobs available in the market to prevent structural unemployment due to the mismatch of skill set between the laborer and the requisite job (Gottliebsen 2014).The investment of government in education and training will empower the Australian population with the skill set and readiness for the labor market (Amadeo 2017). Notably, to curb long-term unemployment, laid off workers from declined industries can join other sectors of the economy such as the service sector. There's need to put into place, transitional agency and placement centers to help retrenched automotive industry workers to gainful employment (Spoehr 2017).There s need to create short-term jobs such as construction while creating more permanent employment opportunities. Similarly, there s need to promote vocational education and training to prevent structural unemployment.Further, there need for the Australian government to implement investor-friendly policies to attract investments which will, in turn, create employment opportunities. Moreover, there s need to invest more in infrastructure to create conducive and enabling a business environment for investments thus creating jobs (O.E.C.D. 2014). Furthermore, there should be anti-age discriminatory laws and oversee agency to protect laborer rights despite their differences based on age and other disadvantages .Also, there need to regulate the flow of immigrants into the country to help eradicate instances of unemployed immigrants who contribute to frictional and structural unemployment through job searching transition time frame and mismatched skills respectively.To reduce frictional unemployment, the establishment of job placement centers and readily available information on employment opportunities will go a long way in eliminating this type of unemployment.For recession based unemployment, the Australian government ought to initiate demand-based policies and supply based policies to eliminate structural unemployment(Pettinger 2017). Monetary based policies aimed at propelling aggregate demand for goods and services will stir economic activity thus creating and expanding employment opportunities thus eradicating unemployment.Moreover, tax incentives through cuts and breaks will stimulate demand for goods and services the creating employment opportunities.Further, through vocational education and training, laborer skills will match the jobs they are into thus eradicating structural unemployment.Through the implementation of favorable tax breaks, employers might be encouraged to permanently sustain employment opportunities thereby reducing unemployment.Also, flexible employment arrangements will keep many workers in employment as opposed to restrictive employment practices. Notably, Cyclical unemployment can be minimised through stimulated demand for goods and services.Stimulated aggregate demand for goods and services can be achieved through expansionary fiscal and monetary measures.In furtherance of stimulating demand, the Australian government ought to incorporate investment friendly practices to encourage investment and in the process create and secure employment opportunities(Investopedia 2015).Fiscal policies that offer tax incentives through cuts and breaks avails investment capital which stimulates aggregate demand for goods and services. Primarily, the extension of retirement age for mature workers will reduce the overall unemployment rates in Australia(Sheen 2012).Currently, the maximum retirement age for older workers is 65. Particularly, the existence of friendly working environment for older matured workers will keep matured workers in work for longer periods of time.In addressing long-term unemployment, there s need for implementing education and training initiatives to sharpen the skills of workers for the available jobs.The availability of wage-based subsidies for displaced workers and government absorption of the long-term unemployed through availing employment opportunities will go along way in reducing unemployment rates.Further, the implementation of full-term employment policies by all employers will reduce unemployment and underemployment(Plumer 2013).There's a part of Australia s indigenous population which is unemployed thus the need to address the issues involved to reduce the overall unemployment rates in Australia. Largely,job location, structural labor condition changes, and employment discrimination have prevented most indigenous people from being employed thus there s need for the Australian government to bar any employment discriminatory practices against indigenous folks.Alongside these laws, education and training accessibility to indigenous Australian will improve their employability chances(Birdle, Hunter, and Yap et.al 2016).Also, the implementation of pre-employment evaluations, cross-cultural job training, and policies that create a friendly working environment for indigenous workers will largely increase employment opportunities for indigenous Australians. Conclusion Unemployment is a challenging problem for most economies and Australia is no exception. The Australian population faces recessive effects of the global financial crisis, frictional, cyclical and structural unemployment like other economies.Particularly, Australi faces specific problems, long-term unemployment, older persons unemployment youth unemployment and underemployment.Largely, Australia s unemployment problems are due to low aggregate demand for goods, a decline of industries, offshoring effects, uncontrolled immigration and low investment effects.There's need for the private and public sector to create employment opportunities in Australia.The Australian government has tried to eradicate unemployment through investing and advocating for education and training to help equip workers with the requisite skills for the available employment opportunities.There's need to advocate for flexible working hours, full-time employment and fair wages to eradicate high unemployment rates in Australia. Typically, the implementation of job placement centers all over Australia will go along way in eradicating frictional unemployment and general unemployment.There s need to create an investment-friendly environment through favorable foreign investment policies and tax incentives to promote investment which in turn will create employment opportunities which will, in turn, radicate unemployment levels in Australia.There s need for the private sector to invest more thus creating employment opportunities for the vast Australian population.Further, there s need for controlled immigration into Australia because uncontrolled migration contributes to the already high unemployment rates in Australia.Part of Australia's indigenous population is unemployed thus the need for equity in employment.All in all, the Australian government has recognized unemployment as an area of interest and has implemented policies to help eradicate it which is a commendable move, but more needs to be done. References Amadeo, K.(2017).Unemployment Solutions: What s most cost-effective.The Balance.Available at https://www.thebalance.com/unemployment-solutions-3306211.[Accessed 23 Sep 2017] Amadeo, K.(2017).What is Frictional Unemployment: Examples, Causes, Rates.The Balance.Available at https://www.thebalance.com/what-is-frictional-unemployment-examples-causes-rates-3305517.[Accessed 23 Sep 2017] Birdle, N., Hunter B and Yap, M Et.al.(2016).Eight ways we can improve indigenous Unemployment. The Conversation. Available at https://theconversation.com/eight-ways-we-can-improve-indigenous-employment-60377[Accessed 23 Sep 2017] Borland, J.(2014).Unemployment Is hitting youth Hard: This is what we should do.The Conversation.Available at https://theconversation.com/unemployment-is-hitting-youth-hard-this-is-what-we-should-do-27590[Accessed 23 Sep 2017] Chohan, W.U.(2016).Young, educated and underemployed: Are we Building a nation of Ph.D. Baristas?.The Conversation.Available at https://theconversation.com/young-educated-and-underemployed-are-we-building-a-nation-of-phd-baristas-53104.[Accessed 23 Sep 2017] Davidson, H.(2017).Third of Australian youth have no jobs or are Underemployed, Report Finds.The Guardian.Available at https://www.theguardian.com/business/2017/mar/27/third-of-australian-youth-have-no-job-or-are-underemployed-report-finds[Accessed 23 Sep 2017] Economy Watch.(2010). Australia Unemployment. Economy Watch.Com. Available at https://www.economywatch.com/unemployment/countries/austr1alia.html[Accessed 23 Sep 2017] Gottliebsen, R.(2014).How to Solve Australia s youth Unemployment.The Australian.Available at https://www.theaustralian.com.au/business/business-spectator/how-to-solve-australias-youth-unemployment-crisis/news-story/b4626b966ed1a439c97379b3c02b4a93[Accessed 23 Sep 2017] Hermann. S.(2016).Economic Indicators: Unemployment Data. Wise.Owl.Available at https://www.wise-owl.com/investment-education/economic-indicators-unemployment-data[Accessed 23 Sep 2017] Investopedia. (2017).What Can Policymakers do to Decrease Cyclical Unemployment? Investopedia. Available at https: //www.investopedia.com/ask/answers/030415/what-can-policymakers-do-decrease-cyclical-unemployment.asp.[Accessed 23 Sep 2017] Morgan, R.(2017).Over 2.6 Million Australian Unemployed or Under Employed in May.Roy Morgan.com.Available at https://www.roymorgan.com/findings/7253-roy-morgan-australian-unemployment-may-2017-201706091431[Accessed 23 Sep 2017] O.E.C.D.(2014).Preventing Unemployment and underemployment from Becoming Structural.O.E.C.D.Org.Available at https://www.oecd.org/g20/topics/employment-and-social-policy/OECD-Preventing-unemployment-and-underemployment-from-becoming-structural-G20.pdf[Accessed 23 Sep 2017] Patty, A.(2017).Underemployment skyrockets to 1.1 million Australians.The Sydney Morning Herald.Available at https://www.smh.com.au/business/workplace-relations/underemployment-skyrockets-to-11-million-australians-20170317-gv09bw.html[Accessed 23 Sep 2017] Pettinger, T.(2017).Policies for reducing Unemployment. Economics Help.Org. Available at https://www.economicshelp.org/blog/3881/economics/policies-for-reducing-unemployment/[Accessed 23 Sep 2017] Plumer,B.(2013).Four Ideas for fixing Long-term Unemployment Crisis.The Washington Post.Available at https://www.washingtonpost.com/news/wonk/wp/2013/04/25/four-ideas-for-fixing-the-long-term-unemployment-crisis/?utm_term=.c428fe114e30[Accessed 23 Sep 2017] Sebastian.(2015).Causes of Unemployment. Adelaide-South Australia.Available at https://www.adelaide-southaustralia.com/money/causes-of-unemployment/[Accessed 23 Sep 2017] Sheen, V.(2012).There s no Silver bullet Solution to Australia s Ageing Workforce. The Conversation. Available at https://theconversation.com/theres-no-silver-bullet-solution-to-australias-ageing-workforce-9089.[Accessed 23 Sep 2017] Spoehr, J.(2017).The Search for an economic solution for South Australia. The Conversation. 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Top Argumentative Essay Topics - How to Answer

Top Argumentative Essay Topics - How to AnswerWriting an argumentative essay is an important part of the academic world. Every student who takes the entrance examination has to write at least one essay, and this is more so when it is a part of an exam. Even a high school student has to write an essay on a subject like algebra, while some may have to write about animals.In this article we will discuss some of the top argumentative essay topics that would help in determining your relative strengths and weaknesses. The first topic should be the personal background of the writer. This is very important because if the writer has to answer on a personal level he or she will be able to speak with authority on the subject. If the topic can be handled by one writer alone, it is better to discuss it with a group of people who can help in coming up with an answer that is able to speak volumes about the writer.When writing about things that the writer has experienced himself, the best answer is to tell the story from the bottom of his heart. This is especially useful in writing on a personal level because the writer's experiences and observations can be applied to the topic without being too concerned with the concerns of others. By knowing the author's experience the reader will get to know the personal side of the subject matter and even empathize with the subject.Issues that are addressed in a writer's life are also interesting, and while he may not deal with these issues directly in the article, they can be reflected by using the writer's experiences. This can be a great source of inspiration, especially if the writer cannot take time off to ponder over the issues. It is also a good idea to ask other people about their experiences on these issues and how they dealt with the issues to come up with an answer.Writing about things that happen in the writer's life are equally important. The more personal details about the events that can influence and affect the writer, the better. This helps the writer to be able to make the essay more appropriate for the topic and by doing so it is more believable and less likely to be challenged.When it comes to essay topics, it is always best to start with those that deal with the life of the writer. While writing about the personal issues does not hurt, it can be a bit tedious, especially for someone who is used to spending long hours in the library reading books on subjects related to the topics. However, it is much easier to write an essay on these topics and might just be an appropriate answer to the exam.When it comes to writing essay topics, it is always best to start with those that are relevant to the essay and are part of the topic itself. This way the essay is more personal and hence more believable and relevant to the topic. Also, if the topic involves personal experiences then it would be more realistic to write about them.

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Kentucky Derby Essays - Kentucky Derby, Churchill Downs, Derby

Kentucky Derby Essays - Kentucky Derby, Churchill Downs, Derby Kentucky Derby The History of The Kentucky Derby The Kentucky Derby is the most famous and prestigous horse race in the world. It is the first leg of the United States Triple Crown of horse racing. The race became the most famous horse race shortly after it started in 1875. The Kentucky Derby is said to be The most exciting two minutes in sports. Besides the race itself, there are many Derby activities in the previous two weeks, known as the Kentucky Derby Festival. The month of May and the Kentucky Derby is one of my favorite times of the year. Churchill Downs was started by a group headed by a man named M. Lewis Clark in 1874. The group built the track on land owned by the Churchill family of Louisville, Kentucky. The track officially opened on May 17, 1875 and that was the day of the first Kentucky Derby won by Aristides. The first races from 1875-1895 were modeled after the English Derby and were 1 and a half miles long. In 1896 they changed the length of the Kentucky Derby which would prove to be a good decision because from there on it became the most popular race in the world. The Kentucky Derby is the first leg of the United States Triple Crown of horse racing. It is held annually on the first Saturday of May on the world famous Churchill Downs track in Louisville, Kentucky. The race itself is run on a 1 and one-fourth mile dirt track. The race is for the best 3-year-old horses in the world. Most of the recorded times for the race are just over 2 minutes. Only one horse, Secretariat, in 1973 has run the Derby in under 2 minutes. The Kentucky Derby usually has attendences of over 120,000 fans, but millions of viewers watch at home on television. The Triple Crown is the biggest three races in the world. Only eleven Kentucky Derby winners have went on to win the next races, the Preakness and the Belmont Steaks. Some of the most notable Triple Crown winners are Sir Barton in 1919, the first Triple Crown winner, War Admiral in 1937, Whirlaway in 1941, Citation in 1948, Secretariat in 1973, Seatlle Slew in 1977, and Affirmed in 1978. These Triple Crown winners are some of the most famous horses in the history of the sport of horse racing. The fastest Kentucky Derby time was run by Secretariat in 1973, who finished in 1 minute and 59.4 seconds. The slowest Derby winner ever was Kingman in 1891, who ran the Derby in 2 minutes and 52.25 seconds, when the race was still 1 and a half mile. The biggest longshot to win the Derby and the highest paid winner of the Derby was Donnerail in 1913, who paid $184.20 at 91-1 odds. There have been 36 fillies, or female horse who have run in the derby, and 3 of them have won. Fourty-eight favorite horse have won the Derby in 126 runnings, the last favorite to win was this years winner, Fusaichi Pegases. The largest purse for any winning horse was in 1987 when Alysheba won $618,600 for winning the race. The largest crowd for the Derby was in 1975, the 100th anniversary of the Kentucky Derby. Besides the race itself, the two week period before that known as the Kentucky Derby Festival is a favorite time for people in Louisville. For the past several years the Festival has been kicked off 2 weeks before the Derby with Thunder Over Louisville. Thunder Over Louisville is one of the biggest displays of fireworks in North America. Once Thunder Over Louisville has started, the Derby activities begin. There are too many to list, but here are some of the most notable events. The Balloon Glow happens on the next Friday after Thunder, where the balloon are blown up and displayed for families to see. The next morning is the Great Balloon Race if the weather permits it. There are many famous hot air balloons which trail the winner of the event from the previous year and try to hit a target placed somewhere different every year. In the week before the Derby, there is one of the 5 top

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Family of Law - Essay Example The judges will study other cases of theft from the past and extract their principles, and then use them to punish her. The kind of punished will be the same as the punishment given to other thieves in precedent theft cases. Gender and nationality of the friend cannot affect the ruling of the judges as long as she committed the theft offense in the Great Britain territory. The law is fair because it ensures that the guilty party is judged according to the judgments of the past similar cases. In France, the main type of law applied is the civil law. This type of law entails private laws on property, inheritance, family, and contract laws (Bell, 1998). Disputes are settled by allowing the two parties to engage in agreements, and if the agreements are broken by one or both parties the courts intervene by applying constitutional laws and statutes to pass resolutions. The theft of the friend could be death with in France by applying the civil law. The theft can be reported by the offended party to the relevant authorities who then apply the property law to enhance fairness to the owner of the property stolen. The friend may be required to pay for damages or can be jailed in court for a number of years determined by the law. The fact that the friend is a foreigner or a lady cannot influence the decision of the authorities in France under the civil law because the statutes and the constitutional laws apply to all cases committed in France. The law is fair because it follows the statutes and the constitution which are used to protect the rights of the citizens, e.g. the right to own property. The third country that can be considered in this essay is Saudi Arabia. The family of law that may apply in Saudi Arabia is theocratic law. This type of law depends on the doctrine of religion which suggests that the ruler of the people is God or the gods (Hirschl, 2010). Disputes are

Energy Drinks Market in Denmark Essay Example for Free

Energy Drinks Market in Denmark Essay 1. Introduction Danish soft drinks sales have recorded positive volume growth in recent years. Strong volume growth was recorded in energy drinks sales attributed to the aggressive marketing and new product launches. Some of the major players in the Danish energy drink market are Burn and Red Bull. Accordingly, the main aim of this report will be to identify and analyze the possible ways for Burn energy drink product to compete with the world famous energy drink Red Bull which has recently entered into Danish energy drink market in 2009. 1. 1 Problem Description In 2009, the Danish Veterinary and Food Administration approved the increase of caffeine level in energy drink. This has given a wide-open-door for beverage companies to develop in this segment. Taking advantage of this opportunity, Red bull the world’s most famous energy drink company, started to compete within the Danish energy drink market. On the other hand, Coca-cola Denmark also considered it as an opportunity to further develop product chain of its energy drink Burn. In Denmark, Burn has been dominating the energy drink market so far but now with the entry of Red Bull into the market it will now have to strategically develop its marketing mix to find a better way to compete with Red Bull and maintain its dominant position. 1. 2 Problem Statement We define the problem question for our research as follows: How could Burn compete with Red Bull on the Danish energy drink market? To support main question we have formulated some sub questions. They are as follows: 1. 2. 1 What is the preference of customers between Burn and Red Bull? 1. 2. 2 How should Burn products be developed and how should they be priced? 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 1. 3 Definitions 1. 3. 1 Energy drink Energy drink can be defined as a drink or the beverage that contains higher doses of caffeine and other stimulating agents that give you instant energy. The doses of the caffeine and the stimulants are legally approved by the government health authorities. The main purpose of drinking an Energy drink is to get an instant energy to your body. 1. 3. 2 Burn energy drink. Burn Energy Drink is a functional beverage, mixture of 14 ingredients that come in a 16 ounce can and is available at almost every grocery store or convenience store across Denmark. It is one of the products of Coca-Cola Company. 1. 3. 3 Red Bull energy drink Red Bull Energy Drink is a functional beverage, specially developed for periods of increased mental and physical exertion. It can be drunk in virtually any situation: during sports, at work, whilst driving and during leisure activities. 1. 4 Demarcations (Scope and limitation of the study) As every report has its limitations, this report is also subject to various limitations. This report is based on two products, Burn and Red Bull which are the products of The Coca-Cola Company and The Red Bull Company respectively. These two companies have various product categories; however this report will be focused only on those two products among wide category of energy drink in energy drink sector. As far as the market place is concerned, this report is limited to the Danish market. Most of the consumers of energy drinks in Danish market are mainly the younger people aged 18-25. Considering this fact we have selected this age group as our target group. 2 Theoretical Background. This section of the report helps to provide the broad theoretical framework used for interpreting the research presented in this report. Various marketing theories have been applied as a background in this report. Theory of Market segmentation is used to analyze Burn and Red Bull in the Danish Market. To analyze the competition between Burn and Red Bull, Competitor Benchmark Analysis is used. Finally Using the theory of Marketing Mix (4 Ps), recommendation to Burn has been made to successfully develop its marketing campaign so that it can increase its sales and compete with Red Bull. 2. 1 Market segmentation. Market segmentation will be identified by taking into consideration the demographic variables (like gender, different age group and life style) and geographical locations (various cities of Denmark) like Center of Copenhagen, Sj? lland, Fyn and Jylland 2. 2 Competitive Benchmark Analysis Competitive benchmark of Burn will be made with its direct competitor, Red Bull. For this we will take various factors which are flavor, taste, brand, price, place (convenient to buy), packaging and effectiveness of the products. During our group discussion these factors came up as the most relevant criteria for making competitive benchmark. Accordingly, respondents were asked to rate and evaluate both Burn and Red Bull on those factors during the online survey. 2. 3 Marketing Mix (4 Ps) Marketing Mix i. e. 4 Ps will be taken as theoretical base for providing recommendation to Burn after the analysis of data and findings are presented. Accordingly, Product, Price, Place and Promotion Strategy will be presented in order for Burn to successfully compete against its rival Red Bull. Then after, the conclusion will be made. 3 Methodology Description This section of the report gives information about the stages that we went through while doing the research and writing the report. 3. 1 Research Design We chose exploratory design as our research design. We have a research problem which is unstructured. We do not have enough information about our topic for which we have to investigate more on our topic. Both Qualitative and quantitative data collection methods are used. To gain more and more information and insights about the problem topic, Qualitative research design was chosen. Using qualitative data collection method, it became easier for us to change translate and reformulate our unstructured questions. Quantitative method is also used in order to check the validity of the results obtained from qualitative method. For quantitative data collection we tried to get as many respondents as possible who can represent the total population. 3. 2 Primary and secondary data collection For this research we have chosen both Qualitative and Quantitative data collection method for primary data. Similarly, wherever required, we have also used secondary data from the articles, publications and website of the company as well as blogs and other relevant news articles. 3. 3 Qualitative data collection To collect the qualitative data, a focus group interview was conducted. We prepared the interview guide for the focus group which is attached in the appendix. The focus group contained 11 members who are the students from 2nd semester class at Niels Brock. After the completion of interview process we also took a blind test among the focus group interview participants plus 15 other students. Students were chosen randomly. Each of them were given to drink two glasses, one filled with Burn and another filled with Red Bull and were asked which one they like and how they taste. The responses from the participants were used for the analysis. 3. 4 Quantitative data collection To collect quantitative data, we prepared structured questionnaire. It consisted of 15 questions (open and closed ended questions). We posted our research questionnaire in the Facebook blogs and invited 600 Facebook users through simple random method. We got only 116 responses and of which only 77 respondents answered all questions of questionnaire. So in this research 77 respondents are our total number of observation. In other words our sample size is 77 which represent the total population of energy drink customers in Denmark. 4 Presentation and analysis of data The presentation and analysis of data has been categorized as Market segmentation and Competitor Benchmark. 4. 1 Market Segmentation of energy drinks 4. 1. 1 Analysis of Focused group interview: During the focused group interview, 11 participants were asked about the consumption of energy drink every week. Among the participants, 1 participant consumes 5 or more cans per week. 4 respondents consume 3 to 4 cans and 1-2 cans as well. Whereas, 2 respondents consume less than 1 can of energy drink. Thus their consumption habit is around 1-4 cans per week. When there was a discussion about the occasions during which they consume the energy drink, most of the answers was during workout, training or going to sports and when mixing with alcohol. There was also a discussion about having coffee instead of energy drink when one is tired. 6 participants said that they prefer coffee whereas others preferred energy drink. Regarding price, most of the respondents voted for cheaper one, less than 20 DKK and between15-17 DKK. 4. 1. 2 Analysis of Online questionnaire survey The willingness of various age groups towards energy drink is illustrated in the diagram below. It shows that 56% of respondents from age group 18 to 25 years are interested in energy drink. Figure 1 Willingness of various age-groups towards energy drink Source: Appendix 4 Similarly, 20% of respondents from the age group below 18 and 26-35 years age group showed their interest in energy drink. But only 4% of the elderly respondents are interested in energy drink. Thus, it can be seen that the highest number of people from the age group 18-25 years are interested in the energy drink. Figure 2 Willingness towards energy drink by gender Source: Appendix 5 The above figure shows that 68% of male population is interested in energy drink whereas only 32% of female population is interested in Energy drink. Figure 3 Willingness towards energy drink by location Source: Appendix 6 According to the above figure, most of the respondents from center of Copenhagen are interested in energy drink. 68% respondents from the Copenhagen region and 32% respondents from Sj? land region showed interest in energy drink. While analysisng the age wise consumption of energy drink which is illustrated in the figure below it has been seen that the data is bit conflicting. Figure 4 Age wise consumption of energy drink Source: Appendix 7 As shown by the diagram, those who almost never drink energy drinks are higher in age group 18 to 25 years. But again, those drinking from 1-2 cans per week are also higher number in age category 18-25 years but less compared to those who never drink. But what can be concluded that those who drinks energy drinks they normally consume 12 cans per week and are higher in 18-25 years category. Analyzing the preferred occasions when customers usually like to drink energy drink, the research show that customers usually prefer it to mix with alcohol as their first preference and then drinking when they are tired. Figure 5 Occasional preference of Energy Drink by gender Source: Appendix 8 The above graph shows most of both females and males consume energy drink when they mix with alcohol. 22 females out of 35 female respondents (63%) and 19 males out of 42 male respondents (45%) said they consume it when they mix with alcohol. Similarly 43% of female and 40 % of male respondents answered that they take energy drink when they are tired. Likewise, 11% female and 33% male said that they take it when they go to sports. 14% of female and 21% of male chose energy drink when they are thirsty and 6% of female and 7% of male chose for other occasions. Figure 6 Customers willingness to pay for the energy drink Source: Appendix 9. Relating to the price it can be clearly seen from the figure above that 18-25 years age group which is the target customers for energy drinks are willing to pay 16-20 DKK for the energy drinks where as 26-35 years age group are willing to pay 10-15 DKK for the drink. 4. 2 Competitor Benchmark (Burn and Red Bull) 4. 2. 1 Analysis of Focused group interview: During the focused group interview, 8 out of 11 participants preferred Red Bull. Only 3 preferred Burn. When there was a discussion of product features like taste, flavor and effectiveness of the products; participants said that effectiveness of the product is important. During the blind test 26 participants were made to taste both Burn and Red Bull drinks blindfolded. Table 1 Preference of product by tasting without knowing the product (Blind Test) BurnRed BullBoth Total no. of participant (26)9152 The research showed that Red Bull was highly preferred by the participants with 58% appreciating the taste of Red Bull. Burn was preferred by only 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The illustration of various measures to which the consumer gave importance when buying energy drink is shown in the figure below. Figure 7 Customers’ emphasis when buying energy drink. Source: Appendix 10 We found data of customers according to the importance they give to various measures or elements when they want to buy an energy drink. The above graph shows that 53% of the total respondents said flavor is very important when they buy energy drink. About taste, 60% said it is very important. None of the respondents said that it is not important at all. Talking about brand, only 19% said very important, 34% said important, 30% said not so important and 17% said not important at all. About price, 51 %( more than half population) said that it is very important. Only 5% said not so important and no respondents said that it is not important at all. So far as convenient place to buy is concerned, 29% said very important, 54% said important. When packaging is concerned 16% said very important, 29% said important 39% said not so important and 16% said not important at all. When it is about effectiveness, 44% said it is very important, 38% said important. Thus the analysis shows that flavor, taste, price, convenient buying options and effectiveness of the drinks are important for customers where as brand and packaging are not that important in buying decision. Based on the various factors to which the consumers give preference when buying energy drinks, comparative analysis between Burn and Red Bull has been carried out. This can be described from the figure given below. We asked the respondents to evaluate Burn and Red Bull giving them 4 options (Very Good, Good, Bad, Very Bad). But here in the analysis we have taken only two options as we think these two options are sufficient for comparative analysis. Figure 8 Comparison of Burn and Red Bull based on the various factors Source: Appendix 11 The above figure shows the customers preference between Burn and Red Bull on the various factors which are important for their buying decision. 34% of the total respondents said the flavor of Burn is good and 23% said very good while 48% and 29% said the flavor of Red Bull is good and very good respectively. Similarly, 39% and 13% of the total respondents said the taste of Burn is good and very good respectively while 52% and 29% respectively chose good and very good for the taste of Red Bull. As far as brand is considered, 39% and 26% said the Burn brand is good and very good respectively while 42% and 45% said Red Bull brand is good and very good respectively. When it is about price, 27% and 12% chose good and very good for Burn while 16% and 12% for Red Bull. 35% and 23% of total population said Burn is good and very good respectively when considering convenient to buy whereas for Red Bull it is 38% and 17% respectively. About packaging 36% and 22% answered good and very good for Burn while for Red Bull its 45% and 18%. Finally for the effectiveness of the product, 39% and 18% respectively chose good and very good for Burn while it is 45% and 25% for Red Bull. Thus the analysis shows that customers highly prefer Red Bull while relating to flavor, taste, and brand. On the other hand, with relating to price, convenient to buy and nice packaging, customers seemed to prefer Burn. So far as the effectiveness is concerned, Preference towards Red Bull is high but the difference is not so much. 5 Findings and summary of the analysis According to the analysis presented above, it can be seen that the energy drink market segmentation is more concentrated on the costumers between age group of 18-25 and that the customers are dominantly male rather than female. Looking at the geographic distribution the market segment is undoubtedly concentrated on Copenhagen with to some extent also in Sj? land. However, the other fact is also that since Copenhagen is the largest city with dense population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of energy drinks is that energy drinks are excessively consumed as a mix in alcohol and then it is consumed while people get tired. Also energy drinks are often consumed just 1 or 2 cans per week. Normally customers are willing to pay 16-20 DKK for the drink. The analysis shows that in general the customers give high importance to the flavor, taste, price, effectiveness and buying convenience while making their buying decisions of energy drinks and that the brand and packaging are not of importance for the customers. Keeping this in mind the competitor benchmark of Burn and Red Bull Red Bull clearly shows that though Red Bull being a new entrant in the Danish market it has succeeded in taking good share of energy drink market in Denmark. Red Bull is preferred by customers in terms of its flavor, taste which are important factor in general for customers while making their buying decisions. Similarly, with the effectiveness as well Red Bull is preferred by customers in comparison to Burn. Burn is preferred by customers in packaging which not of important factor for customers. But Burn still dominate Red Bull in terms of its easy availability at stores which is due to the fact that it is distributed by Carlsberg Brewery which is considered to have a very strong distribution channel in Danish market. (footnote) Again at price Burn is rated better owing to the fact that they are cheaper than Red Bull. Of course with the brand Red Bull is rated much better as it is an internationally recognized brand. 6 Recommendations Based on above findings following recommendations have been suggested for Burn to improve its products, promotion and pricing strategy. The recommendations will be based on the marketing mix (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the research findings show that Red Bull has dominant preference by customers in terms of flavor, taste and effectiveness, therefore Burn has to come up with innovative product development in order to provide added value to its product so that customers preferences divert towards Burn. Therefore, considerable amount of resources and time should be spent on research and development of variety of flavors and appealing taste with its product. Since the market segment of the energy drink is mostly 18-25 years old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into consideration and the flavor and taste should be developed which is appealing while mixing with alcohol as well. 6. 2 Price Relating to the price, Burn is cheaper that Red Bull and realizing the fact that Red Bull is gaining market share it is wise to maintain its low price strategy. 6. 3 Place The research show Burn with strong placement but since strong distribution channel is its one of core competencies it has to fully utilize this competences to move ahead form Red Bull to place its products at all the convenient stores. The major priority should be given to Copenhagen since it’s the main market segment but again taking advantage of its well managed distribution channel it should also focus on other cities where Red Bull are not able to reach due to lack of experience with the Danish market. 6. 4 Promotion A well planned advertising strategy should be developed mainly targeting on the 18-25 years age group and again the male customers who are the major customers of energy drinks. Though Red Bull is world recognized brand, Burn also has its brand reputation as it is a product of world class Coca Cola Company. Thus advertising campaign should also be focused to create awareness of the Coca Cola brand among the customers while promoting Burn which can positively influence customers’ choice. 7 Conclusion Based on the research analysis and findings, it can be concluded that within the Danish energy drinks market Burn is definitely getting a tough competition from Red Bull despite the fact the Red Bull is a new entrant in Danish market. Its global brand recognition has provided Red Bull with competitive strength which can be a serious threat to Burn in coming future. Therefore it is a must for Burn to take timely action and initiate necessary marketing strategies to compete with Red Bull. Burn has low price advantage as well as strong distribution channel which provide Burn with an edge in the competitive market and therefore it needs to look more into product development and promotion strategy in order to compete with Red Bull and thus gain success in the competitive energy drink market. 8. References Books David Jobber. (2007). Principles and Practice of Marketing. UK. McGraw-Hill Education Pervez GH, Kjell Gr. (2005). Research Methods in Business Studies. UK. Pearson Education Bryman, A. and Bell, E. (2007). Business Research Methods. 2nd Ed. UK. Oxford University Press Burns, A. C. and Bush, R. F. (2006) Marketing Research, 5th ed. , Prentice Hall Kotler, P. and Keller, K. L. (2006) Marketing Management, 12th ed. , Prentice Hall Svend Hollensen, (2007) Global Marketing – a decision-oriented approach, Websites http://www. euromonitor. com/Soft_Drinks_in_Denmark http://advantageaustria. org/dk/news/local/Red-Bull-und-Shark. en. jsp http://www. aeofooddrink. com/34. php http://www. dietspotlight. com/burn-energy-drink-review/ http://www. redbull. com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866?p=1242745950125#/product-FAQ 9 Appendices Appendix. 1 Questionnaire Dear respondents, we make this survey in order to obtain more comprehensive knowledge about the energy drink sector in Denmark, particularly the two big brands: Burn and RedBull. So we would highly appreciate if you spend a few minutes answering our questionnaire. Your information will be treated anonymously! 1. How interested are you in energy drinks? oVery interested oInterested oNot very interested oNot intererested at all 2. How often do you drink energy drinks? oAlmost never oFrom 1 2 cans per week. oFrom 2-5 cans per week oMore than 5 cans per week 3. ON WHAT OCCASIONS DO YOU DRINK ENERGY DRINKS? oWhen Im tired oWhen Im thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please specify in the box below) 4. Where do you often buy energy drinks? oIn the super markets oIn the bars oIn Seven Eleven oIn small shops (eg: gas station, kiosk etc) oOther (please specify in the box) 5. How much would you like to pay for an energy drink? o10 15 Kr o16 20 Kr o21 25 Kr oMore than 25 Kr 6. How important are the following factors when you buy energy drinks? Very important Important Not so important not important at all Good flavor Good taste Good brand Reasonable price Convenient to buy Nice packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you evaluate RED BULL in the following factors? Very goodGoodNot good-not badBad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 10. Do you have any recommendations for RED BULL to better meet your satisfaction? oI dont know oIm already very satisfied oI would recommend as follows: 11. How do you evaluate BURN in the following factors? Very good Good Not good-not bad Bad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 12. Do you have any recommendations for BURN to better meet your satisfaction? oI dont know oIm already very satisfied! oI would recommend as follows: 13. What is your age? oYounger than 18 years old oFrom 18 25 years old oFrom 26 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland Appendix 2 Interview guide for focus group What criteria do people choose when they buy energy drink products? Are different flavors important? What occasion do they drink energy drink? Eg: when they’re tired, or mix with strong alcohol, etc. What product name(s) do they like? Why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull Dog viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 3-4 cans 4 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt minimum 8 af deltagerne Dog drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole. Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre†¦ Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale Men ville kobe den billigste hvis de stod mod hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer – for meget nogenhed – provokerende reklamer – mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald).